Thermory’s Rebel Series launched with the creation of Drift. Whereas the Benchmark Series focuses on the clean, modern, timeless look of just good wood, Drift and the Rebel Series brought a different aesthetic to the market - with the same quality of the Benchmark Series. As the barnwood craze took over the world, Drift offered the same look but without the many pitfalls. It’s like barn wood, but better. Our digital campaign featured the same eye-catching, modern layouts as the standard Thermory brand, but added an element of darkness and edge for the Rebel Series aesthetic - the opportunity for forward-thinking designers to unleash their designs and make bold material choices without worrying about performance. Like the product itself, this Drift campaign untamed the Thermory aesthetic.
