As part of the Thermory Rebel Series, Ignite brings a little (ok, maybe a lot) of edginess to the expected aesthetic of wood. It’s not for the faint of heart. Our digital campaign aims to get to the heart of the aesthetic - it looks genuinely charred, but it isn’t. It offers the stability that Thermory is known for, but yields a look that takes any design from classic to modern in an instant. The people who want to use Ignite don’t always conform to design standards. They’re a little daring. They’re a little rebellious - but they always have great taste. The product itself merges a millenia-old tradition with current trends and technology. The ads themselves offer the edgy color scheme that’s trademark to the Rebel Series, with messaging that’s a little more tongue-in-cheek for the bold audience that isn’t afraid to go against the grain.