Thermory is well known for its Benchmark products and proprietary thermally modified wood. As they introduce new product lines into the wild, each one develops its own unique niche and style to complement various lifestyles and design aesthetics. Their Kodiak line offers a decidedly rugged look and feel that’s perfect for a touch of the wilderness in any project. Unlike the Benchmark Series of products, Kodiak is part of their Rebel Series - so the ad messaging appeals to a cheekier audience of homeowners or builders looking for something a bit different than what’s expected.