Munro Products created Caulk & Gun in One to *ahem* fill a hole in the home improvement market. The basic premise is this: in a head-to-head contest between their innovative caulking product and standard caulking gun, Caulk & Gun in One wins every time. This digital campaign was supported by an ecommerce landing page and a video that let viewers watch the Wild West caulking showdown in full. All this while still ensuring the core message of professional-grade results, but better, came through at every touchpoint.
