Caulk isn’t exactly an exciting product, but you know what is exciting? Competition! This western showdown inspired campaign pits a new innovative product against an old run down standard in a fun way. An “ease of use” product is very much gear towards the homeowner audience and a little friendly competition sets the stage perfectly for this demonstration. It all comes together in under 2 minutes with a little humor, sass, and straightforward value props. This video was later used as a trackable metric on the campaign landing page as well as in an interactive direct mail video piece sent to retailers.