Culture Episodes

Rebranding For Growth After an Acquisition

Building Brands Ep 35 - Alex Keogan - Rebranding For Growth After an Acquisition

Alex Keogan, President and Owner at Eaton Brothers shares his story of acquiring Eaton Brothers in 2020 with his partner, what factored into their decision, why they chose to immediately rebrand the company, and the long-term value the rebrand will provide them.

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Preserving A Brand Through Generations

Building Brands Ep 27 - Ryan Menke - Preserving A Brand Through Generations

Ryan Menke, SVP of Sales & Marketing at OFS stresses the importance of maintaining and staying true to the brand of a multigenerational company. He points out ways that a family run business can stay objective and avoid tunnel vision throughout its history so that it doesn’t fall behind in the market and continues to meet the needs of its evolving clients and growing team.

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