Creative Episodes

A Distributor’s Perspective On Building Materials Marketing

Building Brands Ep 26 - Jordan Russin - A Distributor's Perspective On Building Materials Marketing

Jordan Russin, Co-President of Russin, talks about preserving the legacy of a 50+ year old generational family business as he and his brother sought to modernize and reposition their company’s brand for the new age of digital. He touches on creative ways manufacturers are supporting distributors and retailers and how Russin has made sure that they live up to being resourceful experts in the industry.

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High Performance Building Materials Websites

Building Brands Ep 16 Tim Bouchard High Performance Building Materials Websites

A solo-cast with Tim Bouchard, Partner / CEO of Luminus, talking about what goes into planning and producing a high performance building materials website. This includes early strategic questions, visitor flow planning, and optimized creative execution all leading to a website that serves as THE best sales tool for your potential and current customers.

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