Sales Episodes

Pivoting Brand Strategy To Direct-to-Consumer

Building Brands Ep 22 - Eric Edelson - Pivoting Brand Strategy To Direct-to-Consumer

Eric Edelson, Chief Executive Officer of Fireclay Tile talks about Fireclay’s shift from a wholesale distribution model to a direct-to-consumer business model and how taking a very calculated approach to brand strategy helped set the foundation for building enriched customer experiences that set Fireclay apart in the market and helped grow the company to nearly 20 times the size of where they were before the shift.

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The Anatomy Of A True Brand Strategy

Building Brands Ep 21 - Tim Bouchard - The Anatomy Of A True Brand Strategy

A solo-cast with Tim Bouchard, Partner / CEO of Luminus, breaking down the anatomy of a true brand strategy and what makes it so critical to have when approaching conversations and work regarding sales and marketing initiatives for not just building materials companies, but any company or organization.

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Finding & Growing Within A Niche

Building Brands Ep 20 - Christopher Lyon - Finding & Growing Within A Niche

Christopher Lyon, President of Tournesol Siteworks talks about how Tournesol leveraged growth through a distinct technology that met a budding need in the outdoor market and expanded upon that to reshape how architects, designers, and contractors approached outdoor spaces. From there, he talks about Tournesol’s path to growth, differentiation in the market, and becoming a go-to partner.

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Marketing A New Building Technology

Building Brands Ep 18 Mitch Lewandowski Marketing A New Building Technology

Mitch Lewandowski, Chief Commercial Officer from Brand Technology talks about how to make an impact in the market with a brand new technology by understanding your audiences, understanding their pain points, educating and inspiring them to see greater possibilities in their work. And he even works in a little bit of sales strategy advice.

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Managing Multiple Building Materials Brands

Building Brands Ep 17 Nate Renzella Managing Multiple Building Materials Brands

Nate Renzella, Technical Sales Representative from Tremco talks about how Tremco manages multiple product brands under one parent company, how that approach has helped grow Tremco by offering more solutions to their customers, and how to maintain brand recognition with such a diverse product catalog.

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High Performance Building Materials Websites

Building Brands Ep 16 Tim Bouchard High Performance Building Materials Websites

A solo-cast with Tim Bouchard, Partner / CEO of Luminus, talking about what goes into planning and producing a high performance building materials website. This includes early strategic questions, visitor flow planning, and optimized creative execution all leading to a website that serves as THE best sales tool for your potential and current customers.

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An Architect’s Perspective on Building Materials Marketing

Building Brands Ep 15 Dane Danielson An Architect’s Perspective on Building Materials Marketing

Dane Danielson, Director of Education at Gould Turner Group talks about architectural project processes, how research for building materials and building products is approached, and the various ways manufacturers can attract architects and designers and build a lasting relationship with them.

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Brand Strategy During A Pandemic

Brand Strategy During a Pandemic Ep 9 Tim Bouchard of Luminus

A solo-cast with Tim Bouchard, Partner / CEO of Luminus, talking through the situations companies are finding themselves in as we navigate through the COVID-19 pandemic, specifically in regards to brand strategy’s importance to marketing communications during an economic downturn.

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Brand Strategy For Sales & Service Teams

Building Brands Ep 8 Mike Bowers Brand Strategy For Sales & Service Teams

Mike talks about the importance of executing brand strategy, not just in external communications, but internally. How brand dilution can happen through the various levels of your sales channels. And why over communicating, might not be a bad thing right now.

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Crowdsourcing Building Products R&D

Building Brands Ep 7 Billy Peele Crowdsourcing Building Products R&D

Billy touches on the importance of new product development and how Doug Mockett & Company has used crowdsourcing product design through their annual design competition to augment their new product pipeline and amplify their brand.

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