Sales Episodes

A Distributor’s Perspective On Building Materials Marketing

Building Brands Ep 26 - Jordan Russin - A Distributor's Perspective On Building Materials Marketing

Jordan Russin, Co-President of Russin, talks about preserving the legacy of a 50+ year old generational family business as he and his brother sought to modernize and reposition their company’s brand for the new age of digital. He touches on creative ways manufacturers are supporting distributors and retailers and how Russin has made sure that they live up to being resourceful experts in the industry.

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Bridging The Connection Between Designers & Manufacturers

Building Brands Ep 25 - Jeff Carlson - Bridging The Connection Between Designers & Manufacturers

Jeff Carlson, Principal at My Resource Library talks about bridging the gap between the A&D community and manufacturers digitally, making designers’ lives easier, how to support dealers, and how a strong brand can help elevate the experience with a manufacturer.

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Best of 2020 Building Materials Marketing Tips

Building Brands Ep 24 - Best of 2020 Building Materials Marketing Tips

Tim Bouchard recaps the first season of Building Brands by pulling the best building materials marketing tips from a few of the awesome season 1 guests that have shared their experiences with us this year. You’ll hear about how brand, market, and business work together, the value of knowing your audiences really really well, why an amazing brand identity is important, what to consider when launching a product, how to position your company within a niche, using social as an customer engagement platform to strengthen the consumer connection, and what the value of all of this brand stuff we’ve been talking about this year is.

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Pivoting Brand Strategy To Direct-to-Consumer

Building Brands Ep 22 - Eric Edelson - Pivoting Brand Strategy To Direct-to-Consumer

Eric Edelson, Chief Executive Officer of Fireclay Tile talks about Fireclay’s shift from a wholesale distribution model to a direct-to-consumer business model and how taking a very calculated approach to brand strategy helped set the foundation for building enriched customer experiences that set Fireclay apart in the market and helped grow the company to nearly 20 times the size of where they were before the shift.

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The Anatomy Of A True Brand Strategy

Building Brands Ep 21 - Tim Bouchard - The Anatomy Of A True Brand Strategy

A solo-cast with Tim Bouchard, Partner / CEO of Luminus, breaking down the anatomy of a true brand strategy and what makes it so critical to have when approaching conversations and work regarding sales and marketing initiatives for not just building materials companies, but any company or organization.

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Finding & Growing Within A Niche

Building Brands Ep 20 - Christopher Lyon - Finding & Growing Within A Niche

Christopher Lyon, President of Tournesol Siteworks talks about how Tournesol leveraged growth through a distinct technology that met a budding need in the outdoor market and expanded upon that to reshape how architects, designers, and contractors approached outdoor spaces. From there, he talks about Tournesol’s path to growth, differentiation in the market, and becoming a go-to partner.

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Marketing A New Building Technology

Building Brands Ep 18 Mitch Lewandowski Marketing A New Building Technology

Mitch Lewandowski, Chief Commercial Officer from Branch Technology talks about how to make an impact in the market with a brand new technology by understanding your audiences, understanding their pain points, educating and inspiring them to see greater possibilities in their work. And he even works in a little bit of sales strategy advice.

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Managing Multiple Building Materials Brands

Building Brands Ep 17 Nate Renzella Managing Multiple Building Materials Brands

Nate Renzella, Technical Sales Representative from Tremco talks about how Tremco manages multiple product brands under one parent company, how that approach has helped grow Tremco by offering more solutions to their customers, and how to maintain brand recognition with such a diverse product catalog.

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High Performance Building Materials Websites

Building Brands Ep 16 Tim Bouchard High Performance Building Materials Websites

A solo-cast with Tim Bouchard, Partner / CEO of Luminus, talking about what goes into planning and producing a high performance building materials website. This includes early strategic questions, visitor flow planning, and optimized creative execution all leading to a website that serves as THE best sales tool for your potential and current customers.

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An Architect’s Perspective on Building Materials Marketing

Building Brands Ep 15 Dane Danielson An Architect’s Perspective on Building Materials Marketing

Dane Danielson, Director of Education at Gould Turner Group talks about architectural project processes, how research for building materials and building products is approached, and the various ways manufacturers can attract architects and designers and build a lasting relationship with them.

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