Marketing Episodes

Crowdsourcing Building Products R&D

Billy touches on the importance of new product development and how Doug Mockett & Company has used crowdsourcing product design through their annual design competition to augment their new product pipeline and amplify their brand.

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Product Innovation For A Changing Economy

Building Brands Ep 6 Ben Skoog Product Innovation For A Changing Economy

Ben talks about the many aspects of finding opportunities in the market that require innovative products and the different ways to approach launching a solution-based product that solves an unresolved problem faced by your target customers.

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Influencer Marketing For Building Materials Manufacturers

Building Brands Ep 5 Matt Risinger Influencer Marketing For Building Materials Manufacturers

Matt dives into a number of topics centered around the benefits of using influential content creators as part of a marketing plan to increase exposure, where to find these influencers, and how you might approach working with one.

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Using Brand Strategy to Successfully Launch Product Lines

Building Brands Episode 4 with Amy Gath & Meghan Howell of Formica

Amy & Meghan touch on the importance of a corporate brand strategy, marketing’s involvement in new product development, and the most important things to keep in mind when bringing a new product into the market.

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Technology’s Role In Building Materials Marketing

Building Brands Episode 3 Benjamin Glunz of Formica

Ben talks about how BIMsmith was started, the ways technology is providing advantages for manufacturers, how it’s benefiting building professionals, and what future role technology will play in the building materials industry.

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International Brand Strategy & Knowing Your Customers

Building Brands Episode 2 Kevin DeMars of Thermory USA

Kevin talks about how Thermory USA was introduced into the North American markets and the challenges he faced, how product education and innovation have supported their rapid growth, and how truly understanding his customers needs has led to more successful and measurable marketing activities.

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The Importance of Brand Strategy for Building Materials Manufacturers

Building Brands Episode 1 Mike LaDuca of Luminus

Mike LaDuca, Chief Creative Officer at Luminus, talks about the world of brand strategy, what went into him developing strategic marketing and branding processes, how Luminus entered into the building materials marketing space, and how organized brands can play a support role in their various distribution and sales channels.
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Building Brands Podcast Trailer

Building Brands Podcast Trailer - Tim Bouchard - Building Materials Marketing Podcast

A quick glimpse into what’s to come for the Building Brands podcast!

Launching January 2020. Stay tuned!

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