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Web Design

Comprehensive Design

A fully-formed, comprehensive and professionally-designed website is one of the most important demonstrations of a brand. Your website will likely be the largest piece of collateral your audience is presented with. It’s imperative that your website has unified visuals and consistent messaging.

15+ Years

The Buffalo web design OGs.

Luminus was born as a Buffalo NY web design team and websites will always have a special place in our agency's heart. Our web design processes surpass the typically-available skill set of most creative agencies, allowing us to provide distinct value to our clients when web is integrated into your brand and campaigns. We take particular pride in the thought and care we put into doing web right.

Buffalo Web Design | Digital Marketing Process | Digital Marketing Agency Team Process | Digital Marketing Strategy Drop-Shadow Pattern

What makes the Luminus web design team different?

We are not a buffalo web design chop shop agency looking to pump out hundreds of subpar websites to make sales quota. Every website project we tackle starts with strategy, content planning, copywriting, interface design by a digital specific designer and built by an in-house developer. Content dictates the design of our client’s websites, we don't simply default to a stock WordPress theme or prefabbed page layout system.

How we do it.

Our web design process is what sets our client’s websites apart in the market. When the process starts with strategy and content planning, the design and development processes result in a higher quality end product that can move the needle for your organization.

Advanced Discovery

Every web design project kicks off with a conversation between our team and the client team. In our discovery meetings we discuss business goals, audience pain points, and functionality needs. From there, we pair what we learn in that meeting with our own research digging around in keyword tools and your current website (if one exists). This gives us an informed understanding of where the performance opportunities are before we dive into content.

Content Planning & Copywriting

We have writers on our team. They know how to take the information gathered during the advanced discovery process and turn those findings into a site map and page outlines that are ready for design. Page content and photography needs will be written before the site even makes it to our digital designers.

Strategic Web Design

Your website is then designed by one of our digital specific designers. They take your brand’s visual identity styles and pair it with the content provided by our writers and photography and graphics provided by our graphic designers. The websites we produce don’t just have beautifully designed pages, they have strategically designed pages. With content that’s relevant to the audience, the design can guide visitors to a point of action. That’s what gets you results from your website.

Excelsior Orthopaedics

A well-organized website, built to convert.

As a healthcare practice that prides itself on staying on the cutting-edge of its field and providing top-notch care and service to their patients, they knew it was time for their website to reflect and showcase those commitments.

Excelsior Orthopaedics Website & Branding Case Study | Healthcare Website | Healthcare Branding | Healthcare Marketing | Buffalo Web Design | Digital Marketing Case Studies
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Buffalo Web Design

Team Feature: P.U.N.T. Brand & Website

Josh Robinson, Digital Marketing Manager at Luminus talks about his favorite project that he was a part of for the P.U.N.T. Foundation’s 2019 brand refresh and website overhaul that really improved the organization’s ability to communicate its benefits to the public as well as more advanced donation functionality.

Featured Web Design Work

Browse our strategic web design projects that we've collaborated with our amazing clients.

Web Design Agency Insights

Custom WordPress Theme vs. Theme Builder: Pros & Cons
Tips & Tricks, Web Design July 24, 2023 | Tim Bouchard

Custom WordPress Theme vs. Theme Builder: Pros & Cons

WordPress is the most popular website Content Management System (CMS) in the world as the back-end solution accounting for 43% of all websites online. WordPress comes with many benefits such as easy content updates, vast Read More

Does your website fail Google Page Experience?
SEO, Tips & Tricks, Web Design May 26, 2023 | Tim Bouchard

Does your website fail Google Page Experience now?

In 2021 Google Page Experience was introduced in Search Console. It initially had a minimum traffic requirement so it mostly affected larger sites. Then in March of 2023, the minimum threshold was reduced and a Read More

The Secret to More Website Longevity? Better Site Mapping.
Web Design, Marketing, Tips & Tricks March 16, 2023 | Tess Felton

The secret to more website longevity? Better site mapping.

If you’ve ever looked at your website and wondered when its content and organization went off the rails, you’re not alone. For most companies, what starts off as a perfectly useful, functional website will slowly Read More

Benefits of a Website Redesign: Our Website Autobiography | Luminus Website Redesigns
Web Design, Branding, SEO February 28, 2022 | Tim Bouchard

Benefits of a Website Redesign: Our Website Autobiography

Websites. Gotta have ‘em right? They aren’t cheap, take a long time to produce, require a large effort, and come with some level of risk. A website redesign is a commonly dreaded topic and the Read More

How To Make A Website One Of Your Best Marketing Tools
Web Design, Design, Marketing, Tips & Tricks January 17, 2022 | Tim Bouchard

How To Make A Website One Of Your Best Marketing Tools

It’s no secret that marketing has started to lean heavily into the digital advertising and engagement channels of search, social, and web publications. All of this has opened up the world of cost-effective, efficient, highly-targeted, Read More

Critical Elements For Optimized Landing Page Design | Landing Page SEO Tactics
Web Design, Content Marketing, Marketing, SEO, Tips & Tricks January 03, 2022 | Tim Bouchard

Critical Elements For Optimized Landing Page Design

An optimized landing page design is an incredibly valuable tool in the inbound marketing and sales toolbox. Unfortunately, it’s all too common to see website pages that are labeled as “landing pages” underperforming. It leaves Read More

Interested in having our Buffalo web design agency help with the design and development of your WordPress website?

If you’re looking for web design that results in a high performance marketing tool for your business or organization, give us a call at (716) 332-1640 x2 or email us using the form below!