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Web Design

Comprehensive Design

A fully-formed, comprehensive and professionally-designed website is one of the most important demonstrations of a brand. Your website will likely be the largest piece of collateral your audience is presented with. It’s imperative that your website has unified visuals and consistent messaging.

15+ Years

The Buffalo web design OGs.

Luminus was born from digital right here in Buffalo. Web design will always have a special place in our agency. Our web design processes surpass the typically-available skill set of most creative agencies, allowing us to provide distinct value to our clients when web is integrated into your brand and campaigns. We take particular pride in the thought and care we put into doing web right.

Digital Marketing Process | Digital Marketing Agency Team Process | Digital Marketing Strategy | Buffalo Web Design Drop-Shadow Pattern

What makes the Luminus web design team different?

We are not a chop shop agency looking to pump out hundreds of subpar websites to make sales quota. Every website project we tackle starts with strategy, content planning, copywriting, interface design by a digital specific designer and built by an in-house developer. Content dictates the design of our client’s websites, not a stock theme or prefabbed page layout system.

How we do it.

Our web design process is what sets our client’s websites apart in the market. When the process starts with strategy and content planning, the design and development processes result in a higher quality end product that can move the needle for your organization.

Advanced Discovery

Every web design project kicks off with a conversation between our team and the client team. In our discovery meetings we discuss business goals, audience pain points, and functionality needs. From there, we pair what we learn in that meeting with our own research digging around in keyword tools and your current website (if one exists). This gives us an informed understanding of where the performance opportunities are before we dive into content.

Content Planning & Copywriting

We have writers on our team. They know how to take the information gathered during the advanced discovery process and turn those findings into a site map and page outlines that are ready for design. Page content and photography needs will be written before the site even makes it to our digital designers.

Strategic Web Design

Your website is then designed by one of our digital specific designers. They take your brand’s visual identity styles and pair it with the content provided by our writers and photography and graphics provided by our graphic designers. The websites we produce don’t just have beautifully designed pages, they have strategically designed pages. With content that’s relevant to the audience, the design can guide visitors to a point of action. That’s what gets you results from your website.

Excelsior Orthopaedics

A well-organized website, built to convert.

As a healthcare practice that prides itself on staying on the cutting-edge of its field and providing top-notch care and service to their patients, they knew it was time for their website to reflect and showcase those commitments.

Excelsior Orthopaedics Website & Branding Case Study | Healthcare Website | Healthcare Branding | Healthcare Marketing | Buffalo Web Design | Digital Marketing Case Studies

Featured Web Design Work

Browse our strategic web design projects that we've collaborated with our amazing clients.

Benefits of a Website Redesign: Our Website Autobiography | Luminus Website Redesigns
Branding, SEO, Web Design February 28, 2022 | Tim Bouchard

Benefits of a Website Redesign: Our Website Autobiography

Websites. Gotta have ‘em right? They aren’t cheap, take a long time to produce, require a large effort, and come with some level of risk. A website redesign is a commonly dreaded topic and the Read More

How To Make A Website One Of Your Best Marketing Tools
Design, Marketing, Tips & Tricks, Web Design January 17, 2022 | Tim Bouchard

How To Make A Website One Of Your Best Marketing Tools

It’s no secret that marketing has started to lean heavily into the digital advertising and engagement channels of search, social, and web publications. All of this has opened up the world of cost-effective, efficient, highly-targeted, Read More

Critical Elements For Optimized Landing Page Design | Landing Page SEO Tactics
Content Marketing, Marketing, SEO, Tips & Tricks, Web Design January 03, 2022 | Tim Bouchard

Critical Elements For Optimized Landing Page Design

An optimized landing page design is an incredibly valuable tool in the inbound marketing and sales toolbox. Unfortunately, it’s all too common to see website pages that are labeled as “landing pages” underperforming. It leaves Read More