Besroi Roofing Website

Bringing the Brand Values

The Besroi Roofing website project was an exercise in content expansion and segmentation. Their former site only had 8 meager pages with minimal content and lacked the quality to earn search visibility in each of their markets within Buffalo and Rochester. By using a site and content structure that amplified both local markets and each service segmented into residential and commercial representation, we were able to drastically increase the footprint of the site and opportunities for high volume keywords to rank and earn qualified traffic.

As a bonus, the additional pages allowed us to work more video and photography throughout the site to really showcase the projects, teams, and final products.

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