Brewery branding & restaurant branding that makes a lasting impact.
Unified brand experiences are the key to crafting a remarkable customer experience built to grow brand loyalty and play a critical role in the long-term success of a business in the hospitality industry.
Our Luminus team has designed and launched dozens of brands over the last ten years, but some of the most exciting and beautiful ones have involved brewery branding and restaurant branding projects. Our branding processes go much deeper than the logo and colors. We start with strategy and substance so that the cohesive identity comes from a meaningful place that sets the brand apart in its market. Crafting a fully-formed brand paves a uniform path for all brand elements, from menus to murals, to work together alongside a brand’s main public asset, their website. This type of brand engages with the customer and creates a familiar and relatable identity. A brand of this quality, paired with excellent food and beverage product lines, leads to true long-term customer loyalty.
Crafting customer experience.
In an industry where most restaurants and breweries are seeing market saturation and shortened lifespans, customer brand loyalty can be the key element that extends success beyond the initial opening phase when these establishments see early returns that quickly diminish. Customers in this space are demanding immersive experiences that extend beyond the food – they want a great location, great service rituals, and interactive elements like murals, unique branded pieces, and augmented reality that give them the ability to share the brand through social media.
Digital integrations.
When it comes to the localized hospitality business, the influence customers have on driving more business through social media posts, online reviews, and wearing merchandise is huge. This is where technology comes into play. The initial setup of a full digital ecosystem where customers can interact with the brand is key. Having the proper search engine business profiles, maps profiles, social media profiles, Untappd & delivery service integrations, ecommerce for merchandise, and online ordering systems give customers the tools they need to be do-it-yourself loyal brand advocates.
Build customer loyalty.
Print and packaging pieces extend the brand experience beyond the physical location of the restaurant or brewery. To-go bags, take-home menus, boxes, can and bottle labels are all brand assets that reach beyond the on-site customer experience. To be associated with and loyal to a brand elicits a sense of pride. Having the best local beer with the most attractive labeling makes a statement in a store, in a customer’s home, in conversation or on social media. These are the elements that build brand-centered community and a sense of inclusion (or in some cases, exclusivity).
Driven by a simple purpose
As Druthers expanded to three locations, it was critical to finalize brand identity styles to create a consistent experience between locations. By utilizing the newly established typography, illustration style, and creation story of the brewery itself, a uniform collection of customer-facing design assets such as menus, boxes, glassware, and swag items were produced to elevate the customer experience while unifying the locations.
Work Hard, Savor The Reward
As Druthers expanded to three locations, it was critical to finalize brand identity styles to create a consistent experience between locations. By utilizing the newly established typography, illustration style, and creation story of the brewery itself, a uniform collection of customer-facing design assets such as menus, boxes, glassware, and swag items were produced to elevate the customer experience while unifying the locations.
Featured Restaurant & Brewery Branding Work
Our restaurant and brewery branding work spans from brand strategy, to creative, and digital marketing execution from start to finish.
Druthers Brewing Co. Website
Lago Logo
Vault @ 237 Brand Identity
Druthers Beer Can Design
Druthers Beer Glasses
Druthers Brewery Merchandise
Jamestown Brewing Co. Logo
Seneca Website
Druthers Toasting Society Logo
Jamestown Brewing Co Photography
Gallo Logo
Jamestown Brewing Co. Menu
Druthers Brewery Video
Gallo Pizza Box
The Oak Stave Logo
The Oak Stave Website
Rhea Logo
Interested in having our team help with your restaurant / brewery branding or rebranding?
If brand strategy with meaning and thoughtful creative that connects with your customers is what you need from your creative marketing, give us a call at (716) 332-1640 x2 or send an email using the form below!