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Branding & Strategy

You need a holistic strategy for the brand that defines its place in the market. Your brand must confidently define its core message and adhere to a unified visual identity. Our creative digital marketing agency offers valuable outside perspectives. We help shape brand strategy from scratch or reassess existing brand strategies, ensuring that they align with the company’s goals in their market.

Luminus Branding & Strategy Services | Branding Agency | Branding Buffalo | Brand Strategy Buffalo

From The Ground Up

Brand strategy that sets the foundation to achieve worthwhile results.

The most critical step to formulating any effective digital marketing plan is the initial strategy phase. Through interviews, observation and collective brainstorming, Luminus challenges your preconceived notions about who you are as an organization. The results? You’ll probably learn something new about your business, and we get an immersive education in your company and industry. This sets up our team to be expert stewards of your brand, leading to meaningful creative that generates worthwhile results.


Build customer profiles to understand how you can solve their pain points.


Craft a clear and unified statement that differentiates you in the market.

Identity Design

A professional look and feel that can be applied uniformly across your brand.

Voice & Tone

Utilize a consistent delivery of messaging that relates to your customers.

Our Featured Work

Branding Projects

No matter if you are starting from scratch or rebranding, our brand strategy processes establish a unified approach to the market for your company or organization that’s driven by industry needs, core messaging, and a unified visual identity. Our strategic processes fill the gaps between your business plan and your target audience, developing the information and tools necessary to go to market. An outside and fresh perspective brings challenge and validation to confidently craft a meaningful brand strategy.

The Oak Stave Excelsior Orthopaedics

The Oak Stave

Work hard, savor the reward.

The founders of The Oak Stave saw opportunity in bringing the experience of a hip, upscale city-style restaurant to the suburbs. They needed a brand built from the ground up, including a name. Working together with the owners, we were able to create a brand that works hard and delivers on its promise.

The Oak Stave Restaurant Branding Case Study | Restaurant Brand Identity | Restaurant Web Design

Excelsior Orthopaedics

A well-organized website, built to convert.

As a healthcare practice that prides itself on staying on the cutting-edge of its field and providing top-notch care and service to their patients, they knew it was time for their website to reflect and showcase those commitments.

Excelsior Orthopaedics Website & Branding Case Study | Healthcare Website | Healthcare Branding | Healthcare Marketing | Buffalo Web Design | Digital Marketing Case Studies
How to Approach Rebranding Logo Design For a Well-Known Brand
Design, Branding, Tips & Tricks May 21, 2020 | Tim Bouchard

How to Approach Rebranding Logo Design For a Well-Known Brand

There’s always a bit of apprehension when considering how to approach rebranding logo design for a well-known brand. Usually due to the age, reputation, and recognition of the company in the markets it serves. So Read More

The Value of Branding ROI vs. Advertising ROI
Branding, Advertising, Marketing February 25, 2020 | Tim Bouchard

The Value of Branding ROI vs. Advertising ROI

The value of branding constantly comes up in conversations we have with potential clients that are looking for a better way to chart a path forward for their marketing, sales, and internal communications strategies. Branding Read More

What's Included in a Strategic Marketing Plan Process
Branding, Advertising, Marketing, Tips & Tricks October 29, 2019 | Tim Bouchard

What’s Included in a Strategic Marketing Plan Process

Defining and documenting critical elements included in a strategic marketing plan sets the stage for a truly differentiated approach to success within your market. An effective strategic marketing plan should include exercises and documentation meant to Read More

Interested in having our team help with branding and strategy for your organization?

If branding and an organized approach to creative design and digital marketing campaigns are part of your needs for your organization, give us a call at (716) 332-1640 x2 or email us using the form below!