Marketing
Marketing unobtrusively engages your audience in an interactive way within search, social, and email platforms. Many brands benefit from the creation of useful content for online resources, such as blogs, opt-in newsletters and paid promotions as a way to soft-sell to their audiences. Marketing agencies are experts at cultivating high-quality, highly-effective content that gets the most out of the promotional dollars spent.
Where should you start with marketing services?
You need marketing, and digital marketing is the most accessible and affordable first dip into the marketing playground. You need marketing, but it’s not as easy as picking a any marketing service, just hitting it hard and seeing what happens. That’s where a team of experts like Luminus comes into play. We help determine what YOU need. Not defined by a prepackaged list of services. We use your business objectives, customer behaviors, and budget to prioritize your first step and build a roadmap to a more integrated approach over time.
Marketing Campaigns
Successful creative marketing campaigns are driven by an informed up-front strategy. Investments in creative assets and marketing campaigns should follow a clear vision and work together to achieve tangible objectives beyond simply completing the projects. As a creative marketing agency, we help plan, execute, and optimize these projects into strategic interactions with your audience.
Helping child care centers grow.
A total creative and strategic rebrand after 25 successful years in operation, including a state-of-the-art website, visual identity, brand strategy, photography, videography, and more. Since then, we’ve been building up their marketing ecosystem, including website updates and automation, social media campaigns, search engine marketing, and search engine optimization.
Marketing campaigns with a lasting impact.
Luminus partnered with Thermory USA over several years. Early in the relationship, we focused on building up the brand and preparing it for national-level marketing campaigns. The last few years, we were able to shift our focus to digital marketing and see how a strategic, long-term approach can yield lasting, impressive results.
SEM Performance Metrics: Long-Term vs. Short-Term Comparisons
From the outside looking in, Search Engine Marketing (SEM) can appear complicated and mystical in nature. However, there are a few high-level SEM performance metrics that, with a little understanding,…
Critical Elements For Optimized Landing Page Design
An optimized landing page design is an incredibly valuable tool in the inbound marketing and sales toolbox. Unfortunately, it’s all too common to see website pages that are labeled as…
Content Marketing’s Compound Effect on Website Traffic & SEO
Content marketing is maybe the most abstract digital marketing tactic to understand the performance and value of. In this article we’ll go over the various ways content marketing provides value…
How Does Local SEO Impact Search Rankings?
Search Engine Optimization (SEO) is complicated enough as it is, but when another layer of hidden metrics for locality is added into the algorithm, it leads people to unintentionally believe…
Why SEO and Content Marketing Should Be Done Together
We often hear from prospective clients that SEO hasn’t worked for them in the past, or it’s too “hacky,” or takes too long. In most cases they have some justification…
Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK
As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite…
Interested in having our team help with marketing campaigns for your organization?
If a brand-first optimized approach to measurable creative marketing campaigns are part of your needs for your organization, give us a call at (716) 332-1640 x2 or email us using the form below!