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Digital Marketing

Digital marketing unobtrusively engages your audience in an interactive way within search, social, and email platforms. Many brands benefit from the creation of useful content for online resources, such as blogs, opt-in newsletters and paid promotions as a way to soft-sell to their audiences. Digital marketing agencies are experts at cultivating high-quality, highly-effective content that gets the most out of the promotional dollars spent.

Luminus Digital Marketing Services | Digital Marketing Agency | Digital Marketing Buffalo

First Things First

Where should you start with digital marketing services?

You need marketing, and digital marketing is the most accessible and affordable first dip into the marketing playground. You need marketing, but it’s not as easy as picking a digital marketing service, just hitting it hard and seeing what happens. That’s where a team of experts like Luminus comes into play. We help determine what YOU need. Not defined by a prepackaged list of services. We use your business objectives, customer behaviors, and budget to prioritize your first step and build a roadmap to a more integrated approach over time.

Search Engine Optimization

Rank organically for relevant search terms that boost your site’s traffic.

Search Engine Marketing

Pay your way to the top, boost website traffic, and convert customers.

Social Media Advertising

Creative exposure advertising and retargeting that captures attention.

Social Media Marketing

Create strong bonds with your audience and build relationships that last.

Content Marketing

Increase your exposure online and inspire your audience along the way..

Email Marketing

Maintain customer relationships with regular touch points that provide value.

Some Of Our Results

Digital Marketing Campaigns

Successful creative digital marketing campaigns are driven by an informed up-front strategy. Investments in creative assets and digital marketing campaigns should follow a clear vision and work together to achieve tangible objectives beyond simply completing the projects. As a creative digital marketing agency, we help plan, execute, and optimize these projects into strategic digital interactions with your audience.

Doodle Bugs! Thermory USA

Doodle Bugs!

Helping child care centers grow.

A total creative and strategic rebrand after 25 successful years in operation, including a state-of-the-art website, visual identity, brand strategy, photography, videography, and more. Since then, we’ve been building up their digital marketing ecosystem, including website updates and automation, social media campaigns, search engine marketing, and search engine optimization.

Doodle Bugs Child Care Marketing Results | Child Card Digital Marketing Results | Child Care SEO | Childcare SEM

Thermory USA

Digital marketing campaigns with a lasting impact.

Luminus partnered with Thermory USA over several years. Early in the relationship, we focused on building up the brand and preparing it for national-level marketing campaigns. The last few years, we were able to shift our focus to digital marketing and see how a strategic, long-term approach can yield lasting, impressive results.

Thermory Building Materials Marketing Case Study | Building Materials Digital Marketing Case Study | Building Materials SEO & SEM
Marketing, SEO, Tips & Tricks February 21, 2022 | Tim Bouchard

How Does Local SEO Impact Search Rankings?

Search Engine Optimization (SEO) is complicated enough as it is, but when another layer of hidden metrics for locality is added into the algorithm, it leads people to unintentionally believe that their SEO efforts aren’t Read More

Content Marketing's Compound Effect on Website Traffic & SEO
Content Marketing, SEO February 07, 2022 | Tim Bouchard

Content Marketing’s Compound Effect on Website Traffic & SEO

Content marketing is maybe the most abstract digital marketing tactic to understand the performance and value of. In this article we’ll go over the various ways content marketing provides value and specifically break down how Read More

Critical Elements For Optimized Landing Page Design | Landing Page SEO Tactics
Content Marketing, Marketing, SEO, Tips & Tricks, Web Design January 03, 2022 | Tim Bouchard

Critical Elements For Optimized Landing Page Design

An optimized landing page design is an incredibly valuable tool in the inbound marketing and sales toolbox. Unfortunately, it’s all too common to see website pages that are labeled as “landing pages” underperforming. It leaves Read More

SEM Performance Metrics: Long-Term vs Short-Term Comparisons | Digital Marketing Agency Buffalo
Advertising, Marketing, Tips & Tricks November 29, 2021 | Tim Bouchard

SEM Performance Metrics: Long-Term vs. Short-Term Comparisons

From the outside looking in, Search Engine Marketing (SEM) can appear complicated and mystical in nature. However, there are a few high-level SEM performance metrics that, with a little understanding, tell a much simpler story Read More

Why SEO and Content Marketing Should Be Done Together
Content Marketing, Marketing, SEO, Tips & Tricks November 11, 2021 | Tim Bouchard

Why SEO and Content Marketing Should Be Done Together

We often hear from prospective clients that SEO hasn’t worked for them in the past, or it’s too "hacky," or takes too long. In most cases they have some justification for thinking that way, but Read More

Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK
Advertising, Branding, Design, Marketing, SEO February 08, 2020 | Tim Bouchard

Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK

As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite the same as the “everyone Read More

Interested in having our team help with digital marketing campaigns for your organization?

If branding and an optimized approach to measurable creative digital marketing campaigns are part of your needs for your organization, give us a call at (716) 332-1640 x2 or email us using the form below!