Venture Forthe provides compassionate, quality home health care and home health services for vulnerable populations. In a world where loss of physical ability often leads to loss of medical care autonomy, Venture Forthe has a simple mission: to keep more people in their homes without sacrificing quality of life or care. Our digital campaign, paired with a brand new website, dedicated campaign landing pages, and a billboard and bus stop campaign, used bright colors to grab attention and evoke positive emotions. The messaging was rooted in the idea of choice - what choices people make about their care, and why they make them. Every ad includes language about Medicaid funding, as most people who need home care also struggle to afford it. At the end of the day, Venture Forthe is offering people independence, and we wanted our ad campaign to get people excited about it!