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Tess Felton, Associate Creative Director at Luminus
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Creative Director

Tess Felton

Tess Felton, Associate Creative Director @ Luminus Drop-Shadow Pattern

“You know, they offer business classes at most colleges.”

When Tess announced her intentions to become an English major, her mother offered up that sage advice.

Tess, of course, ignored her.

Her mother was focused on her future, but didn’t she know that Tess really liked to read? She liked reading a lot more than she liked pivot tables. Still does. Tess forged ahead in her quest to earn a classic “useless liberal arts degree,” and looked forward to the day when her mother might eat those words.

When the day finally came and Tess was able to tell her mother that her spunky little reader was offered a promotion to Associate Creative Director, she finally got the moment of sweet vindication that she’d been craving.

“Make sure you get it in writing.”

Tess’s journey from Book It all-star to English major to copywriter to ACD may have been met with middling enthusiasm from those who’d be doomed to support her if she failed, but if there’s anything she knows for sure, it’s this: no one achieves anything alone. So do yourself a favor and check out the bios of the brilliant team she has the privilege of working with. After all, the magic of Luminus is in the people.

Every project needs a still point on the turning axes of creative and strategy, client and team. The acd is that constant - I have oversight of everything, but my only motive is to figure out what works. - Tess Felton
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Team Feature

Circuit Clinical Pitch Deck

Tess Felton, Copywriter at Luminus talks about her favorite project that she was a part of for Circuit Clinical understanding, strategizing and writing the deck used for investor pitches to fund raiser venture capital for the company.


Tess' Articles

5 Mistakes You’re Making When Writing Your Website Copy
Content Marketing, Tips & Tricks, Web Design August 22, 2023 | Tess Felton

5 Mistakes You’re Making When Writing Your Website Copy

Every new website includes what we call "content" - the stuff that goes on every page. Website content can be broken down into two oversimplified categories: graphics and copy. And while it’s simple in theory, Read More

The Secret to More Website Longevity? Better Site Mapping.
Web Design, Marketing, Tips & Tricks March 16, 2023 | Tess Felton

The secret to more website longevity? Better site mapping.

If you’ve ever looked at your website and wondered when its content and organization went off the rails, you’re not alone. For most companies, what starts off as a perfectly useful, functional website will slowly Read More

What’s in a Home Page: Facts & Myths
Web Design, SEO, Tips & Tricks October 18, 2022 | Tess Felton

What’s in a Home Page: Facts & Myths

The home page is one of the most misunderstood pages of modern websites. In some ways the most critical page, in other ways a skipped-over obligatory page, your homepage serves a few specific purposes - Read More

Why You Should Always Be Adding To Your Website Content
Content Marketing, Marketing, SEO, Tips & Tricks July 26, 2022 | Tess Felton

Why You Should Always Be Adding To Your Website Content

You just launched a new and improved website. Congratulations! Whether you did it yourself or worked with a partner, a new website is always a lot of work. It’s tempting to sit back and enjoy Read More

Stock Photos or Custom Photos - Which Is Right for Your Website? | Stock Photography | Custom Photography
Design, Tips & Tricks, Web Design June 09, 2022 | Tess Felton

Stock Photos or Custom Photos – Which Is Right for Your Website?

There is probably nothing more consistently mocked in the marketing world than stock photography. Whether it's Women Laughing Alone With Salad, Hands Pointing at Computer Screen, or Upward Trending Graph on Whiteboard, there’s no shortage Read More

How to devvelop a content marketing strategy
Content Marketing, Tips & Tricks January 24, 2022 | Tess Felton

How to Develop a Content Writing Strategy

“Content is King.” We’ve all heard this phrase. It became the mantra of savvy marketers sometime in the neighborhood of 8 years ago, and though the phrase is now tired, the message still rings true. Read More