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Tim Bouchard, Owner & CEO of Luminus
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Owner & CEO

Tim Bouchard

Tim Bouchard, Owner & CEO of Luminus Drop-Shadow Pattern

Tim Bouchard has always had an eagle eye for opportunity, and he uses that vision to drive growth at Luminus. Early on, before the start of Luminus, Tim specialized in digital design and website development as a freelancer.

Tim's roots in deeply strategic problem-solving equipped him to lead the Luminus team in the constant efforts of crafting optimized digital work based on relevant metrics and a strategic approach. Tim’s dedication to integrated digital marketing and customized conversion tracking is the catalyst for the Luminus team’s passion relentless pursuit of digital expertise.

Tim also stays active in the local and national advertising and marketing industries. From 2015-2019 Tim served locally on the AAF Buffalo board of directors, including two years as President where he achieved Division II President & Club of the Year honors in 2019. He has since served as AAF National Division II Chair on the national board of directors. In 2019, he was recognized as a leader in Buffalo's local business community as one of Business First's 40 Under 40 honorees.

Our mission is to always provide a relevant digital marketing experience for our clients’ audiences. To keep that promise, I focus on continually growing our incredibly talented team and developing rigorous strategic processes. - Tim Bouchard
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Team Feature

Druthers Brewing Co. Rebrand

Tim Bouchard, Owner / CEO at Luminus talks about his favorite project, the Druthers Brewing Co rebrand launched during the summer of 2020 that led to a new excitement around the brewery and some pretty great gains in the retail market.


Tim's Articles

Why Branded Search Traffic Should Be Your New Goal
Branding, Marketing, SEO August 29, 2023 | Tim Bouchard

Why Branded Search Traffic Should Be Your New Goal

From about 2005 to around 2020, Search Engine Optimization (SEO) has always been a straightforward concept. Standard SEO practices have involved going after service / product adjacent terms that may bring transactional semi-qualified traffic to Read More

Custom WordPress Theme vs. Theme Builder: Pros & Cons
Tips & Tricks, Web Design July 24, 2023 | Tim Bouchard

Custom WordPress Theme vs. Theme Builder: Pros & Cons

WordPress is the most popular website Content Management System (CMS) in the world as the back-end solution accounting for 43% of all websites online. WordPress comes with many benefits such as easy content updates, vast Read More

Is performance marketing dead?
Marketing, Advertising, Branding, Content Marketing, SEO, Social Media June 23, 2023 | Tim Bouchard

Is performance marketing dead?

Digital performance marketing is the best isn’t it? Inexpensive clicks, direct call-to-actions, and fully trackable campaigns from impression to conversion. It’s so easy… or is it? Between privacy policies and decentralization of digital content, marketers Read More

what is strategic digital marketing services | digital marketing agency
Marketing, Advertising, SEO, Social Media, Web Design July 12, 2022 | Tim Bouchard

What Is Strategic Digital Marketing?

There are a few typical reactions we get when we tell people what we do. The most common is “Oh, we’ve tried digital marketing and it doesn’t work for us.” This is usually an indication Read More

Comparing Outbound vs Inbound Digital Marketing Strategies
Marketing, Advertising, Content Marketing, SEO, Social Media May 24, 2022 | Tim Bouchard

Comparing Outbound vs Inbound Digital Marketing Strategies

The term “digital marketing” covers a wide variety of purposes, tactics, and channels. Often we see the historical understanding of traditional “advertising” clouding the understanding of what the purpose of various digital marketing tactics is. Read More

Content Marketing's Compound Effect on Website Traffic & SEO
Content Marketing, SEO February 07, 2022 | Tim Bouchard

Content Marketing’s Compound Effect on Website Traffic & SEO

Content marketing is maybe the most abstract digital marketing tactic to understand the performance and value of. In this article we’ll go over the various ways content marketing provides value and specifically break down how Read More

Critical Elements For Optimized Landing Page Design | Landing Page SEO Tactics
Web Design, Content Marketing, Marketing, SEO, Tips & Tricks January 03, 2022 | Tim Bouchard

Critical Elements For Optimized Landing Page Design

An optimized landing page design is an incredibly valuable tool in the inbound marketing and sales toolbox. Unfortunately, it’s all too common to see website pages that are labeled as “landing pages” underperforming. It leaves Read More

The Google Page Experience Algorithm Update's Impact on SEO | Google Lighthouse Developer Tools | Google PageSpeed
SEO, Marketing, Web Design December 13, 2021 | Tim Bouchard / John Connelly

The Google Page Experience Algorithm Update’s Impact on SEO

The Google Page Experience algorithm update was introduced in August of 2021. It brings one of the more aggressive updates that Google has taken in an attempt to separate the contenders from the pretenders in Read More

SEM Performance Metrics: Long-Term vs Short-Term Comparisons | Digital Marketing Agency Buffalo
Advertising, Marketing, Tips & Tricks November 29, 2021 | Tim Bouchard

SEM Performance Metrics: Long-Term vs. Short-Term Comparisons

From the outside looking in, Search Engine Marketing (SEM) can appear complicated and mystical in nature. However, there are a few high-level SEM performance metrics that, with a little understanding, tell a much simpler story Read More