Tim Bouchard has always had an eagle eye for opportunity, and he uses that vision to drive growth at Luminus. Early on, before the start of Luminus, Tim specialized in digital design and website development as a freelancer.
Tim’s roots in deeply strategic problem-solving equipped him to lead the Luminus team in the constant efforts of crafting optimized digital work based on relevant metrics and a strategic approach. Tim’s dedication to integrated digital marketing and customized conversion tracking is the catalyst for the Luminus team’s passion relentless pursuit of digital expertise.
Tim also stays active in the local and national advertising and marketing industries. From 2015-2019 Tim served locally on the AAF Buffalo board of directors, including two years as President where he achieved Division II President & Club of the Year honors in 2019. He has since served as AAF National Division II Chair on the national board of directors. In 2019, he was recognized as a leader in Buffalo’s local business community as one of Business First’s 40 Under 40 honorees.
The Brand-First Revival: Ending Your Google Dependency
In an era where Google increasingly favors its own AI solutions, mega-brands, and directory sites, organizations can no longer rely on search as a silver bullet for reaching a wider audience and achieving their growth goals. The Brand-First Revival represents a fundamental shift in integrated marketing strategy – moving from chasing generic search terms to building genuine brand authority across owned channels. Learn why depending on Google’s ever-changing landscape puts your growth at risk, and discover how to create a marketing ecosystem where customers seek you out by name, not just your service or product category. It’s time to take control of your growth path and build a brand that thrives independent of search algorithms.
Tim's Articles
The Power of Patient Stories in Healthcare Marketing
Every day there are prospective patients anxious and unsure, scrolling online for answers. Their back aches, or a tooth throbs, and they’re hesitant to act. Then they stumble across a…
Why Your Healthcare Website’s Jargon Is Scaring Patients Away
When a prospective patient lands on your website they’re looking for help. If they are immediately hit with “comprehensive cardiovascular solutions” instead of a warm welcome, they’re gone faster than…
5 Patient-Centric Homepage Fixes to Boost Bookings
Ever wonder what makes a patient pick your competitor? Meet Jane, wincing from shoulder pain, scrolling for an orthopedic fix on her lunch break. She’s frazzled, maybe even new to…
Why Branded Search Traffic Should Be Your New Goal
From about 2005 to around 2020, Search Engine Optimization (SEO) has always been a straightforward concept. Standard SEO practices have involved going after service / product adjacent terms that may…
Custom WordPress Theme vs. Theme Builder: Pros & Cons
WordPress is the most popular website Content Management System (CMS) in the world as the back-end solution accounting for 43% of all websites online. WordPress comes with many benefits such…
Comparing Outbound vs Inbound Digital Marketing Strategies
The term “digital marketing” covers a wide variety of purposes, tactics, and channels. Often we see the historical understanding of traditional “advertising” clouding the understanding of what the purpose of…