As a family-owned company, each new generation brings evolution. For ARP, it began with a name change from Alternative Rubber & Plastic to ARP Materials. From there, they needed new sales materials to represent the new approach to business. This sales folder embraced new, modern design elements and a functional but engaging arrangement of inserts that could be tailored to the recipient. We took advantage of the space on the folder itself to include the new company history and values. What could have been a ho-hum sales folder turned into a memorable and multi-use sales kit!