Humanizing Healthcare Using The Power of Video

In this episode of Healthcare Marketing Edge, Tim Bouchard hosts Jordan Lema from Lemur Studios to discuss the significance of video in healthcare marketing. They explore how video can humanize healthcare, build trust with patients, and serve as an effective tool for recruitment and engagement. The conversation covers various types of videos, the importance of video length, and strategies for maximizing video content. They also share success stories and insights on starting small with video production while maintaining authenticity.

Tim Bouchard (00:02.392)
Welcome to Healthcare Marketing Edge, where we share stories and strategies to grow your healthcare practice. I’m Tim Bouchard, as always, owner and CEO of Luminus in Buffalo, New York. And today we’re diving into how video is a great way for medical organizations and practices to attract and communicate with their patients. My guest is Jordan Lema from Lemur Studios, who we work with all the time for video collaborations. So it’s great to have you.

But why don’t you tell everyone who you are and what you guys do.

Jordan Lema (00:35.441)
I will, thank you. First of all, thanks for having me on and it’s awesome to talk about this with you. I’m Jordan Lima from Lima Studios and we make videos, but we also make really anything that’s media, that’s useful for businesses. We have a lot of legal clients, we’ve got medical clients, we’ve got manufacturing clients, we’re really all over the board, all things video. medical stuff in general holds a place in my heart, because you don’t know this, but I started off in medical education.

Tim Bouchard (00:38.936)
You bet.

Jordan Lema (01:04.521)
That was what I did. I made online classes for doctors as my first job for years and years. And I worked in Buffalo General Hospital doing that. So, I have deep roots in that. And, off of that, we did the Jacobs Institute podcast, which is, you know, the premier neurological institution in Buffalo, New York. And, they wanted to make a podcast with their director and we did a bunch of episodes of that before that director ended up moving on.

Tim Bouchard (01:04.802)
I didn’t, how did I not know that?

Jordan Lema (01:34.641)
So, that was super cool. do awesome videos with you that are mostly like meet the doctor type of videos so that people can get a good idea of who they’re going to see when they get in there. And, this is off label, but we shoot a lot of people looking injured for personal injury law ads. So we have actually like a whole, really a mess kit full of, medical devices.

walkers, canes and all that. And we do our best to make it look as real as possible when we do that.

Tim Bouchard (02:08.29)
It’s like you’re doing the full life cycle of an injury to a healing. Including all the legal that happens in the middle.

Jordan Lema (02:12.128)
We do, we do, yes.

Well, with the legal stuff too, I mean, that commercial, you could flip that over and make that for an orthopedist or something real easy. You know, you’ve got the person who’s in pain, like, now they feel better. It’s the same concept, just the doctors make you feel better medically. The lawyers make you feel better with money.

Tim Bouchard (02:22.467)
Yeah.

Tim Bouchard (02:31.83)
Yeah, yeah. How did you get involved deeper into, you you’ve done some of the things with some mutual clients that we have too, but how have you gotten deeper into the healthcare video world?

Jordan Lema (02:43.155)
Well, video is important for every business and healthcare has a particular challenge where people are scared of it a little bit. So when there’s video, it’s really, you know, there’s a term that you used in your last podcast that I’ve used before also, which is humanizing. And I one time said that in front of a doctor and the doctor looked at me in the face and said, am I not human? And I partially want to say asking it like that. I’m not quite sure, but the reality is

Tim Bouchard (02:52.643)
Mm-hmm.

Tim Bouchard (03:00.417)
Yeah.

Jordan Lema (03:12.413)
It’s not that they aren’t human. It’s that within a medical organization, the doctors are often on a pedestal amongst the other staff at the organization. They are highly respected, highly paid people. They’re extremely professional. And, you know, there’s a reason why they’re treated the way they are. But in the same breath, that’s intimidating to clients, patients, people that are going to be seeing them. So with your products,

Tim Bouchard (03:21.996)
Yeah.

Jordan Lema (03:40.767)
making these Meet the Doctor videos, we’re making a video that allows people to get a preview into the window of like, who is this doctor? What do they do? Is there anything in common? And it really breaks down that barrier of people being afraid. So that type of communication is really effective and we’ve really enjoyed exploring that with you.

Tim Bouchard (04:00.076)
Yeah, and I think it is, the expertise level and it’s the idea that doctors are kind of untouchable or almost even like they’re behind the curtain. And the video aspect of it, even before someone reaches out to a practice or an organization, like it brings up the personality and almost like bedside manner in presentation format, basically, for people to see firsthand before they even reach out.

Jordan Lema (04:27.423)
Well, think about it. You’re going to go and be extremely vulnerable about a serious condition that you’re having, and you don’t even know who you’re going to see. You want to walk into that room cold and have someone standing in front of you and just meet them for the first time? Videos like that where you get a preview into the physician’s life and, you know, I’ll say humanizing again, to humanize them. You hear that they do the same things as you, that they may be from the same program or school or something, or they grew up in the same town. And it makes people, you know,

Tim Bouchard (04:35.523)
Mm-hmm.

Jordan Lema (04:57.58)
It’s disarming. It makes people feel comfortable and safe. And I think it really helps to get people in the door.

Tim Bouchard (05:05.782)
Yeah, and you’ll see this in almost every episode that I record, no matter who’s on the podcast. The whole thing is based around trust. It’s one of the highest trust, you know, recruitment and engagement types of interactions between organization and audience that you can have. So that transparency and that vulnerability that you talked about, you can’t lay a better foundation for trust than putting out some very real stories or relatable.

things that patients can grab onto. just, it’s very good. it’s very, I mean, we’ll get into this too, but it’s very good to have that stuff documented. It’s always reusable.

Jordan Lema (05:45.577)
Well, absolutely. Anytime you’re doing video, you can think about which avenues it can be played on. It may have a single purpose that’s its intended use right off the bat, but often these things could be reused in other ways. We haven’t done this, but just even thinking about your Meet the Doctor videos, there’s something in there that out of those 20 videos, some sort of super cut where you’re talking about Meet our

Tim Bouchard (05:56.91)
Mm-hmm.

Jordan Lema (06:12.735)
Podiatrists and you have the five and you know do a quick version of that where you show them So video can always be repurposed in other ways You can also pull sound bites from that stuff and have it be in social media posts I mean, there’s still a lot of radio advertising TV advertising going on and anytime there’s a video it can be sort of dissected into the parts that it is you can even take screenshots for You know still frames for website photos

So there’s a lot that can come out of the video for multiple uses.

Tim Bouchard (06:44.568)
So let’s step back from the doctors a little bit. There’s other videos that practices can do too that will also build that familiarity and comfort with the pre-visit, if you will even too. There’s practice overview videos, there’s post-treatment videos or things that you’ve done and helped with in the past. How do they help with patients? How do they even help on the practice side, potentially even like saving time or building efficiencies and things like that?

Jordan Lema (07:13.279)
Well, websites are word heavy and there’s a lot of information to be putting out there. So much information. A video often can take a lot of that data and put it into a real concise presentation for people. So something that may be, you know, five to 10 minutes for them to read everything. Maybe there’s a abridged version on video for a minute and a half or something that they can get, you know,

Tim Bouchard (07:18.776)
Fair.

Jordan Lema (07:43.123)
gist of the information and see without using their imagination, right? You read the printed word, you have to imagine what this facility is like with beautiful video. know, doctors invest in their spaces and places, their waiting rooms, their, they, it’s part of the image. They want to show how great this place is. And you could do that with a video. So not only can you communicate, you know, the services that you provide, the treatments that you do, but you can also,

Tim Bouchard (07:58.594)
Yep.

Jordan Lema (08:12.401)
show how great your space is, show that it’s a welcoming environment, and generally give you that overview into the doctors too. So there’s a lot that can happen in a minute and half.

Tim Bouchard (08:20.108)
And if you have enough of these assets too, you will literally paint the picture of the approach to visit, entering the building, interactions with staff, then to meet the doctors, give you a bedside manner interaction preview. You can build the expectations before anyone even sets foot on premises.

Jordan Lema (08:43.913)
So we’ve also done videos for recruiting doctors. We’ve done videos with our local health giants that are attracting new physicians, attracting physician assistants, attracting people to work at every level of the hospital. That’s important too. Right now, hiring is a problem. HR people talk about people not showing up for interviews, about candidates being spooked, not wanting to come in.

Tim Bouchard (08:48.003)
Yeah.

Jordan Lema (09:10.703)
And having a video that shows a candidate who’s coming into the practice, what it’s like working there, who they’re going to be working with, really makes people feel more comfortable. They’re an informed applicant at that point, and they’re not coming in cold. They have an expectation of what they’re going to see and what they’re going to do. And it makes for a smoother hiring process.

Tim Bouchard (09:30.678)
It’s another one of those things that’s often forgotten about. We think so much about patient recruitment. We forget that the people actually providing care, if the practice is growing, you have to build that team to be able to provide the way that you want to too. And the recruitment side on that side is super important as well.

Jordan Lema (09:48.639)
for organizations of all sizes, you think about it. mean, a small private practice office has staff turnover. They really need to keep their people. But if someone comes through and doesn’t work out, they’re going have to replace that person. And a smaller team losing someone can hurt pretty bad. On the flip side of that, major health organizations have a pretty high churn rate. People are coming and going all the time. And they need to be able to show what their space is like so people can know what they’re getting into.

Tim Bouchard (10:03.021)
Yeah.

Tim Bouchard (10:17.11)
And it’s very high stakes for the small ones, but it’s very highly competitive for the large ones. And those difference makers are a big deal for attracting some of the top talent. In terms of, go ahead.

Jordan Lema (10:24.531)
Okay, yes, yeah.

Jordan Lema (10:30.877)
And when you want the, so when you want the top challenge, you want people to see how great it is when they’re coming in. They want to, you want people to say, well, you know, I was thinking about this practice and it seems cool, but I saw this practice and I saw their amazing video. saw where they’re, who their physicians are. saw what it looks like over there. It looks fantastic. And that can be the difference in someone applying somewhere or another place.

Tim Bouchard (10:36.183)
Yeah.

Tim Bouchard (10:55.874)
Well, and if it’s at the practitioner level too, you can also send expectation on how you will showcase them and bring them to the market too. So it’s very, very good from that aspect too. When it comes to the actual videos themselves, is it better to do long form videos, short form videos? Does it really even matter? What do you usually tell people when they talk about that type of, know, how are we committing to this time wise?

Jordan Lema (11:24.223)
For advertising purposes, promotional purposes, shorter is always better right off the bat. If it’s in social feeds or if it’s in even an email, trying not to keep people more than a minute and a half tops is really as long as you’re going to want to go. For social feeds, really 15 to 30 seconds is where you want to be. There is a longer form video that is

Tim Bouchard (11:38.765)
Yeah.

Jordan Lema (11:49.127)
Anytime there’s longer form video, it’s for people that are already interested and invested in the process. So if you’re talking about, what people should do after a treatment and that ends up being a five minute video or something that makes a lot of sense because people need to know how to recover and they need to know what they need to do. So, you you can be going over steps. You can be going over exercises, best practices for recovery. That can be longer because people are going to watch that they need to recover.

Tim Bouchard (11:59.758)
Mm-hmm.

Jordan Lema (12:17.087)
If it’s promotional video, you’re to have a real hard time getting someone to watch something for six minutes. So, you know, those minute and a half or less, if it’s for a social feed, you’re trying to attract people to watch that minute and half. So those could be like 15 seconds or so.

Tim Bouchard (12:22.723)
Yeah.

Tim Bouchard (12:31.692)
I like that separation between someone that’s committed to learning more already versus someone that you’re trying to introduce concepts and people and practice approaches to. Like the shorter ones, give them the bite size looks for getting them into the ecosystem. And once they’re there and interested, have those extra resources that bring them the Meet the Doctor videos or the post-treatment videos or the practice overview video in a longer format where they’re like, OK, I’m interested.

show me more.

Jordan Lema (13:03.325)
And generally those would live on a website versus a social feed because the social feed just keeps scrolling. keeps going. Right. So you could put a lot of time into a video. You could put it in that feed and then two weeks later it’s just down the list. You know, it’s not really that hot anymore. But if it lives on like a landing page on the website or you have an area where there’s some video content that you can review, that’s a good place to park those videos on your website so that, you know, you can find them easily. They’re good for search that way. And,

Tim Bouchard (13:06.328)
Yeah.

Jordan Lema (13:31.623)
It’s just a place where it can live on. It’s like a place for the video to live. If you think about 30 years ago, it was a long time, but people, the only way you could watch a video is if you had it like on a DVD or a TV or somewhere, you hand it to someone. Now, you know, we’re living in this modern era where there’s literally every website is a TV station that you have where you could put as much video as you want on it. It’s fantastic.

Tim Bouchard (13:44.642)
Yeah.

Tim Bouchard (13:55.202)
The idea that we talked about earlier too, and you don’t always have to go this way, but if you produce the longer format content, you can actually pull a lot of those shorter form snippets out of it. And then that’s one way where you can tackle both things at once with one type of shoot and then go from there. I’ll also say from a long form standpoint, the other home is honestly YouTube. It is still the second largest search engine in the world.

Jordan Lema (14:07.38)
Yeah.

Tim Bouchard (14:24.514)
And with all the generative AI stuff coming out, Perplexity and Chat and AI Overview, Grok, you name it, YouTube is one of the top sources for information, mostly on the Google side, but you can see some of the other engines doing it. And if you have authoritative and topical and brand related content out there, you know, that’s going to be a big deal too.

Jordan Lema (14:47.327)
So just to backtrack to your modular video format that you were just talking about, where you could break up a video into more segments, we often do that with a two minute video broken up into four 30 second chunks. And so it’s modular, right? It’s like, here’s the intro. Here’s this video about, in a hospital sense, here’s a video about who we are and where we are. Here’s a video about what we treat and who we try.

Tim Bouchard (14:52.112)
yeah.

Tim Bouchard (15:16.12)
Mm-hmm.

Jordan Lema (15:17.555)
what we treat and who’s doing it. And then a conclusion, right? So that’s actually four videos as modules that you can pull out and put other places. So you can watch them together or you can watch them all separately. And you could use any one of those four pieces as a feeder to that longer video too. You know, for more information, watch the longer one, but that’s a pretty common thing to do. it maximizes the video. That’s something that we always try to do with our clients. Also, we always try to maximize the shoot time, right?

So if someone wants to do a video shoot and they’re bringing us out there for half day or a full day, we get them to try to think about like, well, what else do you think you could want down the road? And that is clearly an upsell for us, but it doesn’t change anything with the shoot in the production time. And, it allows them to have the value of not doing another shoot to make more videos in the future. So it’s an upsell for us with edits, but it’s the ability to make more projects for someone at a

Tim Bouchard (16:00.408)
Mm-hmm.

Jordan Lema (16:16.019)
discounted value price because we’re not coming back out to do a second shoot.

Tim Bouchard (16:20.14)
Yeah, that is one of the sticking points for people to get into video, especially professionally produced video early on, is the…

the time commitment, the production commitment, the cost commitment. But bringing ideas like that to the table where you can maximize a shoot and maybe even have separate licensing for raw footage and then also just have the bank there for future projects. There’s the splintered off short form videos. There’s a lot there that you can pull from. And then you think about the website stuff too. There’s your long form videos on website and YouTube. But if you do B-roll the right way, you can add motion and things to your website without going too crazy.

It just it adds there’s a lot that you can pull from and everyone thinks that you’re just paying for that one Video edit for all that work. It’s just not the case. There’s so many other things you can do

Jordan Lema (17:06.921)
There’s so much that can come from it and that you brought up a good point with the motion backs on websites. We ended up doing a lot of that and that’s a pretty light lift on our end. You know, we’ve already got all these clips organized and sorted and it’s usually making like five or six clips in a row, not a major investment to get something really awesome on your website.

Tim Bouchard (17:14.915)
Mm-hmm.

Tim Bouchard (17:25.644)
Yeah, so you’ve obviously done things like this and specifically do you have something you’ve seen a practice in an organization gain from being able to do this type of video work like the Meet the Doctors video or something like that?

Jordan Lema (17:38.515)
Well, I requested some feedback from a client and got it, which is so all the times, you know, I’m the video producer and we make products for people, but you know, you’re on the website, right? You see web analytics. You see that a lot of times we’re just handed stuff over to people and for better or worse, they do what they do with it. Sometimes.

Tim Bouchard (17:54.178)
Yeah. Mm-hmm.

Jordan Lema (18:01.759)
there’s not really a great distribution plan. It doesn’t really go anywhere. Like they’d want it to, cause they think, Oh, we made the video. Now we’ll put it online. People will watch it. Like you do have to think about where’s it going to go. How’s it going to be used? Are you going to sponsor it? Are you going to put money on it? So, um, we don’t get to see analytics very often. So I requested some for you and it was better than I thought. It was pretty cool. So

Tim Bouchard (18:12.301)
Yeah, right.

Tim Bouchard (18:23.08)
We kind of had the inside scoop too, we knew it was pretty good too. This is a mutual client who we don’t have to say who it is, but I have some hints on what I think it is. Go for it.

Jordan Lema (18:32.808)
Sure. So yes, this this type of organization is a, major provider of orthopedic care and, we make a lot of meet the doctors videos for them. think before my time you did like 20 and

Tim Bouchard (18:46.914)
We did 28, I think, to start, and I think they’ve added almost 10 or so practitioners over the years since then.

Jordan Lema (18:49.713)
Okay.

Yeah. So that’s an incredible run that you did in a short period of time since then they tend to add two or three a year and we make those videos and, really like standardized way. So they all match. That was pretty important. We want to all look the same. So we have like a setup for that, but there’s qualitative and some quantitative data here. this is what I heard back qualitatively. I’ve anecdotally heard people say they loved a particular docs video.

Tim Bouchard (18:57.261)
Yeah.

Tim Bouchard (19:05.655)
Mm-hmm.

Jordan Lema (19:22.385)
Or love the fact that they are local and went to St. Joe’s, which is a local high school and came back, et cetera. Also, I’ll personally send specific doc videos to people when they’re interested in someone that may specialize in something and they’ll watch the video and say, I love him, et cetera. So that was just a qualitative feedback from the marketing manager of this organization. So this is how the video is used. And that’s an interesting thing. Just sending the video to someone. You don’t think about that, but.

Tim Bouchard (19:40.172)
Yeah.

Tim Bouchard (19:44.526)
Mm-hmm.

Jordan Lema (19:52.401)
If you have a video that’s really hyper-targeted for someone, that could be a pretty fast conversion. If you’re sending it to someone and you know they’re going to watch it because they’re already pretty interested, the video can push people over the edge pretty quickly.

Tim Bouchard (20:06.338)
Yeah, patients have choices. It’s your job as an organization and our job as marketers and creatives to help people understand why the preference lies with your organization.

Jordan Lema (20:17.641)
So quantitatively, we have more feedback. So I will quote it here. Here’s some feedback and insight I can offer. Team and physicians, in quotes, are always in our top 10 visited pages, which suggests to me that patients and prospective patients are actively researching their providers. To add further context to this, Meet the Physician’s bio videos are hosted on Vimeo.

And those video links are embedded to each doctor’s bio page. The most viewed videos are the five doctor videos. So, that’s pretty awesome. And the completion of watching is from 52 to 91%. So these are a little bit longer format video. These are about four minutes and they’ve got people on average watching half to almost the whole thing is the average. So that’s really impressive to be honest with you. That’s a, that’s a very high, viewership.

Tim Bouchard (21:04.3)
Yeah. Yep.

Jordan Lema (21:15.579)
of videos like this. lastly, of their top 10 videos, five of them are their meet the physician videos. So people really are watching these things and it’s gotta be driving decisions when people are looking for care.

Tim Bouchard (21:30.412)
Yeah, had, this is early stats from a couple years ago, but when we launched their new site, because this was that mutual client that we have, they actually saw an inquiries and bookings increase of about 41 % over the old site, which we had also done the old site too, but we didn’t actually, I mean, this was years, eight years ago, we did that old site, but the new site, we went really deep and hard into patient experience and physicians out front.

Jordan Lema (21:45.492)
Well.

Tim Bouchard (21:59.442)
and that conversion rate just skyrocketed as soon as we did that. to their credit, they have invested regularly on doing video work like this because they’ve seen the returns on the patient feedback and the conversion percentages on their site. Because you’re giving people the experience before they even reach out to you.

Jordan Lema (22:19.871)
So my data before that was, well, they keep doing them, so it must be working. So seeing this and seeing the numbers is like, oh, wow, this is working. They gave me the list of the top 10 here. And some of these have 7,000 views, 5,600 views, 4,000 views. These are the doctor videos. Meet the doctors. People are watching these, and it’s informing their decisions.

Tim Bouchard (22:25.461)
Hahaha

Tim Bouchard (22:47.798)
Now, if someone wants to get into this, I mean, obviously there’s an advantage to going very professional with it, but is that the only way to do video content like this?

Jordan Lema (22:57.127)
No, it quite frankly is not. And even for my company, Lemur Studios, we do all sorts of video. We do very professional video and we do stuff on phones. we have a young social media manager who’s very in tune with doing more fun stuff. don’t go full silly, but we do some self-deprecating stuff sometimes and we keep it casual, but we also do the really high end stuff because we need to have that mix. And I think most organizations need to have that mix. Really weird.

Tim Bouchard (22:59.842)
haha

Jordan Lema (23:26.035)
You know, I don’t know where that falls with, doctors being silly. mean, there’s definitely a tick tock doctors out there that are getting a lot of views. don’t know. They’re probably, it’s probably working out for them in some way, but not everyone wants to do that. And, not everyone wants to be, you know, subjecting themselves to that sort of stuff in order to get their practice going. So, you know, you can do it with phones. You can do it with, younger, like less experienced people.

Tim Bouchard (23:31.351)
Right.

Jordan Lema (23:54.857)
just to get video content out there. If you want to maximize your value with a larger crew, you can try to do a lot as a bulk package. So you could say, we’re going to do all of our doctor videos. And it’s like an assembly line. And you do 28 videos in a matter of weeks. And while you’re in the middle of the process, there’s a lot of ways that you can group things together and save a lot of time and money. I would say.

always doing a bulk package if you can, if you have a goal to do that, like if you’re starting out with video and you need a bunch of different types of video. Cause some of the footage is the same. Some of the footage, you know, the big wide shot of the lobby in the waiting room can go into all the other videos when you’re establishing where you are. some of the B roll, which is supporting footage to people who don’t know what the B roll is. the B roll of the nurse.

And the patient together, you know, getting some care ends up in a bunch of different videos. It’s just the, you know, the dialogue track and the narrative that changes between them. So, you may be able to save a lot of money by doing a lot of videos at one time on the flip side. You can do just one, but you’d also want to think of how you can maximize that. Is there a way that you can get a deal to also license the B roll package? If you have your own social media managers, you have some light.

Tim Bouchard (25:15.128)
Mm-hmm.

Jordan Lema (25:17.939)
video experience or middle video experience, getting access to that footage through some sort of agreement. that’s a whole library of stuff for your organization that you can use as much as you want social posts, however, a future video, and you’ll just have that. So it’s definitely good to discuss that beforehand. It’s always weird afterwards to have the discussion of like, what do do with the footage? But if you know, you want it, having that discussion in the beginning, makes it easier to.

Tim Bouchard (25:39.841)
Yeah.

Jordan Lema (25:47.455)
plan accordingly and have the appropriate agreements in place.

Tim Bouchard (25:51.01)
Yeah, I would also say from the starting small standpoint, authenticity actually does go a long way. You still want it to be professional, but if you have to start small with maybe focusing on social video first before you graduate to having long form video on websites or YouTube or something like that, the phones are good now.

Go be authentic, be truthful, be yourself, and stay as professional as your brand or your personality wants you to be. Start there, go from there, and graduate up.

Jordan Lema (26:21.917)
I would also say, very important for the starting point, get a microphone.

Tim Bouchard (26:26.572)
Yeah, the 30, just the $30 like clip on plug in to the phone. Yeah.

Jordan Lema (26:30.655)
Yeah. A microphone is going to make a huge difference. And you know, the video is going to be good. Coming out of a phone, the video is going to be all right. But if it sounds bad, it’s going to instantly just, it takes a hit in credibility. But there’s a lot of like casual doctor videos you see out there with like the doctor in the room where they see patients just doing a quick spiel, saying some informative fact. And that gets a lot of views and a lot of play because

Tim Bouchard (26:41.837)
Yeah.

Tim Bouchard (26:54.53)
Mm-hmm.

Jordan Lema (26:58.281)
people that are having a problem want to know more about it and they will look for it online before they go to people. So if you have that information online driving people to you, you know, you’ve invited them to come in by giving them a taste of, know, what kind of treatment you’re doing and giving them the knowledge right off the bat to feel better in the moment that they’re going to be served properly.

Tim Bouchard (27:17.75)
Yeah, and those are great for social, and I just talked about social with Amanda from Atria Social on the last episode, so if you haven’t heard that, go check out episode two. Is there anything that I haven’t asked you that you want to make sure people know before we wrap up?

Jordan Lema (27:32.415)
Well, it’s always an opportunity for a business person to throw an applaud. I’m trying to think of one. I would just say, do what’s right for your business. Don’t overextend yourself. Don’t get into an area where you’re thinking like, we have to do tons of video right off the bat, or it’s nothing. Start slow.

make a small investment in your own time. Cause if you think about when you’re making a video with a doctor, that person’s time is very valuable. You can’t waste their time, but you know, if you want to do some quick videos, some quick shoots, get them on social media, see how they perform. That’s a pretty light lift to try internally. And I think it will pay off because people want information from doctors and that’s very valuable to them. So, starting light and slow is a pretty easy way to do it.

Tim Bouchard (28:05.784)
Yeah, 100%.

Jordan Lema (28:26.207)
And you can get a lot done on your own without engaging with a service like Lever Studios. But when you want to have that amazing video on your website that, um, you know, people go there, it’s the first thing they see. You’re trying to hold their attention for one and a half, two minutes to tell them everything about your business. You definitely do want to have that professional look that reflects your professional business.

Tim Bouchard (28:50.23)
Yeah, and to the theme of all of this, you know, building up that patient experience expectation and making the videos patient relatable and not just a brag fest or a look at our best equipment. It’s it’s a it’s got to be something that someone wants to watch and connect with. So making sure to do that. Yeah.

Jordan Lema (29:07.135)
Well, going back to episode one of your podcast, count the wheeze versus the eyes because I mean, it’s, it’s sales, you know, you’re serving someone. They want to know what’s in it for them, not how great you are, how great you’re going to be to them.

Tim Bouchard (29:12.745)
I love that.

Tim Bouchard (29:19.266)
Mm-hmm.

Tim Bouchard (29:23.052)
Yeah, well, this has been great. Of course, we love doing the videos with you too. So thanks for also being part of the podcast too. Yeah. So if anyone wants to learn anything else about Jordan, lemurstudios.com.

Jordan Lema (29:29.649)
always a pleasure, always a pleasure. Glad to be here.

Tim Bouchard (29:38.35)
Cool. And then if you want, we also don’t forget my plug for the patient pipeline blueprint. It’s our gap analysis and forecasting strategic session that we do. You can go find it at luminus.agency slash blueprint. Jordan, this was awesome. Love having you on. Very good info on the video stuff and thanks for coming.

Jordan Lema (29:59.167)
Thank you. was an absolute pleasure. And, uh, I think we needed to do another video in the, sorry, another podcast in the future about what to expect on a production day, because we started getting into that and I was like, Oh boy, that’s a whole other episode. If we got into like, what happens at a shoot? What should you expect? How long is it going to take? There’s a whole other episode there. So, um, hopefully we have a chance to talk again and, um, I’ll see you then.

Tim Bouchard (30:18.114)
Sweet.

Tim Bouchard (30:22.806)
Sweet, we’ll do it. Thanks.

Jordan Lema (30:24.543)
Excellent.