Social Media Secrets for Authentic Patient Connection | EP 2

In this episode of Healthcare Marketing Edge, Tim Bouchard hosts Amanda Clark from Atria Social as they dive into creating a powerful, authentic online presence for healthcare providers. Learn why patient trust is key, how to craft relatable social media content, and navigate HIPAA compliance. Amanda shares her Atria Method, from audits to storytelling, plus tips on using AI tools like ChatGPT to connect with patients. Discover actionable strategies to boost bookings without big budgets and take the first steps to building powerful and authentic connection with your current and prospective patients.

Tim Bouchard (00:10.062)
All right. Welcome to Health Care Marketing Edge, where we share stories and strategies to grow your health care practice. I’m Tim Bouchard, owner and CEO at Luminus. And today we’re diving into building a powerful and authentic online presence that kind of connects with your patients, especially through social media. My guest is Amanda Clark from Atria Social. She’s a pro at helping health care providers with this shining online. And we connected a couple of months ago and I’m stoked that you’re coming on to talk about what you do. So.

Why don’t you tell us who you are and what you do and who you do it for?

Amanda Clark (00:41.909)
Yeah. Well, thanks so much for having me Tim. Super excited to chat about this. So I started atria social, um, kind of just as a side project in 2018, because I was working for an orthopedic practice at the time, managing all their marketing and physician outreach. And also during that time I was diagnosed with a cerebral aneurysm and was a patient. Um, so I had an interesting vantage point.

being the head of marketing at a practice and being on the patient side. One thing that really kind of came through to me over and over and over is that these doctors are phenomenal, right? They’re doing great work. They’re helping so many people, but unless you work in the industry or unless you have a really great referral source that’s making sure that you go to the doctor that’s perfect for you, you’re kind of on your own. There’s a lot of obstacles patients have to go through.

Tim Bouchard (01:15.104)
Mm-hmm.

Amanda Clark (01:38.099)
whether it’s insurance or just getting in in a timely fashion, knowing who to go to. And I saw a huge gap in the social media presence of these providers. have so much great, so much to say and they have a platform available to them and many of them weren’t taking advantage of it. So that’s how I started my business. Yeah.

Tim Bouchard (01:59.087)
And they don’t like to admit it. They don’t like to admit it, but they have they have personality to for a smart and brilliant and professionals they are. They do have personality. Nobody ever brings it out. They think it’s like it would make them look unprofessional. It’s completely not true. So that’s a nice background into how you got into this. And it definitely makes sense that you kind of understand both sides, So why why is having that authentic online presence and social and I guess websites

Amanda Clark (02:05.032)
Mm-hmm.

Amanda Clark (02:10.782)
Totally.

Amanda Clark (02:14.567)
Mm-hmm.

Amanda Clark (02:21.779)
Yeah, for sure.

Tim Bouchard (02:28.994)
factor into this too, just in presenting the providers themselves as well. But why is that such a game changer for practices and providers that I don’t know if they’re struggling to attract patients or if they just want to have more of them be interested in booking appointments or becoming patients at their practice versus just poking around. Like, why is that such a big deal for them?

Amanda Clark (02:36.148)
Mm-hmm.

Amanda Clark (02:53.006)
being authentic in how they’re putting themselves out there is the number one factor. So if you take yourself out of it, if you’re a doctor listening to this and you take yourself out of it for a second, when you’re scrolling on social media, who are you following? Who are you connecting with? What do you wanna see on that platform? You’re probably gonna scroll right past somebody that sounds really salesy or that sounds like they’re just talking about themselves and stroking their own ego. And so you never want…

Tim Bouchard (03:20.074)
or something that goes over your head. I don’t know, that doesn’t relate to me. I don’t understand those terms, yeah.

Amanda Clark (03:22.184)
Totally. Yeah. Yep, 100%. So it’s like getting into the seat of the person that you can actually help. Like you’re inherently a very specialized, you know, professional. You know exactly what you do and who you can help. So the more you can speak to those people, understand those people and do it in a way that feels good for you, that’s how you’re going to connect.

and be most authentic when you show up on social.

Tim Bouchard (03:54.014)
And along with like the personality point, much like service providers in the professional world, practitioners also have unique viewpoints on how they provide care and certain things that they like to do that they believe are different or beneficial in different ways. And I don’t think that they talk about that enough either.

Amanda Clark (04:11.304)
Mm-hmm.

Amanda Clark (04:15.186)
Yeah, I totally agree. There’s so many people chirping on social media about everything under the sun. know, like people go on there and talk about things they know nothing about. And what’s interesting is these doctors and health professionals are actually qualified to speak on these things. And a lot of times there is, you know, a bit of fear. There’s always, you know, the risk of saying the wrong thing and having it come back at you. But if you know the rules and if you are showing up, sharing basically what you share with patients in the clinic and, you know, in like,

Tim Bouchard (04:19.949)
That’s true.

Amanda Clark (04:44.486)
outside of the OR, whatever it may be, you’re connecting in a real way and you’re doing it following the rules. That’s where the magic is. People, we need credible, credible doctors, researchers, healers that actually have results and again, credibility, speaking about medical issues online. We need that.

Tim Bouchard (05:07.917)
And credibility even goes beyond just having the certifications and things too. And like you said, they’re already doing this on a daily basis with their patient interactions in person. If you bring that out and present that type of communication publicly in very approachable ways, it gives a teaser of the experience that the patient will have when they come in too. It’s just, it’s a great trust builder.

Amanda Clark (05:17.523)
Mm-hmm.

Amanda Clark (05:33.822)
Totally, and if you have a patient that’s kind of already warmed up to your take, your approach, your care philosophy, your expertise, they’re warmed up when they come into your office. Not only is that patient gonna come in with a lot more comfort, because normally when you go to the doctor’s office, it could be one of the worst days of your life, right? It could be a scary moment. And if they come in with that confidence, it’s actually been studied too, and there’s research to show that the more confidence that a patient has in their physician,

or surgeon, the better outcomes they have. It’s human nature.

Tim Bouchard (06:08.651)
Yeah, and that’s even when they come in, even before that, them deciding they want to make the move to come in, it helps with too, because if you have the difference between viewing a website or social post or even an advertisement, if you want to get as direct about it, but it talks about the patient.

viewpoint versus the, I don’t know if you would call it like braggadocious or like overly technical, we do this and we’re the best at it. So there’s a balance there. So, all right, this is all great because we know that this is important. How do you even approach starting to do this? What are some of the core elements that you like to bring into helping someone build an authentic digital presence?

Amanda Clark (06:54.023)
Yeah, so we came up with a tailored process that we call the Atria method. And after years of working with health professionals, I mean, I have over 13 years of experience in my background personally, but my team also has a ton of healthcare experience. And we pulled our resources together to come up with this method that basically takes doctors from, don’t know what to do on social media, to having all the tools and the strategy.

laid out for them and training on how to teach them and their team how to do it and how to actually execute on the strategy. So we start with an audit. you can’t, you can’t really, you have to do research before you start anything, right? So we do an audit on what their social media currently looks like and what happens when you Google the doctor’s name. A lot of times there’s results that come up. I mean, you know this, like that you have no control over.

Tim Bouchard (07:45.632)
Mm-hmm.

Amanda Clark (07:51.262)
what you do have control over, your website, your social media, PR opportunities, podcasts, things like this. You can flood the Google results with the type of information that you kind of want to put out there. And so we start with an audit. We see what’s out there. Then we do a competitive analysis, take a look at what your competition’s doing. That is so eye-opening and it’s fun because it kind of sparks this little bit of competition. Like, what’s he doing over here? What’s she doing?

Tim Bouchard (07:57.763)
Mm-hmm.

Amanda Clark (08:19.411)
So we’ll start there. We’ll develop a strategy for you. It’s done completely for you. And I mean, I can go into all the details of the strategy if you want to go there, but there’s a ton of different elements. But one of the biggest things that we’ll always say over and over and over is you have to know not only yourself, your strengths, your differentiators, what makes you unique as a provider, as a human being, but also you have to understand your audience. If you don’t know who you’re talking to,

and you’re just kind of putting stuff out there blindly, you’re never gonna have anything that resonates. You have to understand your audience. You have to understand where they’re spending time. And then the other pieces that kind of come into this are the visual components and the messaging components. So packaging everything up really nicely, understanding where you’ve been, where your competitors are, where you wanna go.

Tim Bouchard (08:52.578)
Mm-hmm.

Amanda Clark (09:14.803)
and having the tools to actually do that. That’s kind of how we put it together and help doctors go from A to Z. Oh yeah, part of the strategy is 100 % showing up online consistently. And we’re not saying post every day. You don’t have to post every day, but you have to show up. You have to be where the people are and people are on social media.

Tim Bouchard (09:22.317)
consistency is key too. Yeah, you know.

Tim Bouchard (09:39.507)
and be uniform in the experience from A to Z too. If you can be that way on social, then your website should be that way and your in-office experience should be that way too. And if you have a break in that chain of experience, it sets off a little bit of a…

Amanda Clark (09:43.719)
Mm-hmm.

Amanda Clark (09:47.859)
Yeah.

Tim Bouchard (09:56.467)
yellow flag, red flag in someone’s head saying like, hmm, was that just a really good social campaign or, you know, is that just a really good brochure? Cause this website is not speaking to me that way. And I don’t know if, you know, and it’s just a very strange, this is a trust building business early on. And if you break the trust building cycle, it’s like sending someone back to square one.

Amanda Clark (09:58.217)
Mm-hmm.

Amanda Clark (10:06.674)
Yeah.

Amanda Clark (10:11.975)
Mm-hmm.

Amanda Clark (10:18.841)
Yeah. And there’s like, there’s cognitive dissonance in it too, right? It’s like, you see something online and it doesn’t match in real life or the other way around. You know, there’s, you want to find, especially as a patient who’s putting trust above all in their service provider, you want to have that consistency. You want to feel safe. And, you know, providers have the ability to do that through a handful of mediums, one of them being social media.

Tim Bouchard (10:22.348)
Hmm.

Tim Bouchard (10:45.834)
Yeah, not to go too far down this route too, but on the trust side of things, the smaller the practice and the newer the practice, the more important it is to get out there and establish the trust and relatability because the bigger guys might be able to get away with saying things like, we’re the number one provider, we have the most advanced equipment or something like that. The smaller ones can’t necessarily say that. So you.

Amanda Clark (10:48.935)
and

Amanda Clark (11:09.264)
Mm-hmm.

Tim Bouchard (11:10.602)
playing the trust angle actually says, well, I can bring a unique patient experience to you that the bigger people can’t or whatever it might be. So that’s something to keep in mind too. Even though the bigger practices should think that way too, they just, they like their number one rankings for things.

Amanda Clark (11:27.203)
yeah, for sure. Those rankings, mean, a lot of them, you know, aren’t, a lot of them are well-earned, right? I’m not taking that away, but you know, there’s some out there, like every doctor knows that you’re gonna get something in the mail saying, pay this amount of money and you can get this plaque to put in your office. And it’s like, okay, if you want to do that, that’s fine, but you know, I don’t love it.

Tim Bouchard (11:43.168)
the pay to plays.

Tim Bouchard (11:47.136)
Yeah.

Tim Bouchard (11:50.765)
Yeah, so where should people look to be active? I know the audience plays into that a little bit, maybe age range or demographic, but maybe even regardless of which platforms, there are some elements of healthcare where you have certain compliance issues you have to make sure you’re aware of, whether that’s what type of content, who you involve maybe in patient stories, things you’re allowed to say.

When it comes to channel selection and compliance, where do you go from there?

Amanda Clark (12:24.102)
Yeah. So on the first piece with channel selection, there are, I would say for healthcare, there’s four main accounts. So if you want to reach other providers, specifically if you’re in an academic setting, X is a place where a lot of them are spending time. So I have a lot of academic doctors. They are sharing academic centered information on that platform. If you want to reach industry or, or peers,

Tim Bouchard (12:48.46)
Mm.

Amanda Clark (12:53.252)
LinkedIn’s a great place for that. If you want to reach patients, meta. So that’s Facebook and Instagram and Facebook gears a bit more like older kind of like higher, like elder millennials above. Instagram is kind of millennials, a little bit of Gen Z. If your audience is really young, like under 26, which

in a lot of instances, they might still be on their parents’ insurance. So they might not be making a ton of, you know, independent medical decisions, but whatever you can, when you know your audience, you know, kind of what bucket they’re gonna fall into. They’re gonna be on TikTok. They’re on TikTok. We work across all the platforms, but primarily, I would say Facebook and Instagram are where patients are if you wanna reach them. When it comes to compliance, there’s, mean, there’s a ton of information. Like you can find out on the HIPAA,

Tim Bouchard (13:24.268)
Decisions. Yeah.

Amanda Clark (13:48.753)
website, you just type in HIPAA social media and you can find all the official rules. I would familiarize yourself with those. Just make sure you know them, that your practice manager knows the rules. One area that I always try to be really careful about is instructing any of the doctors to read up on policies with the hospital, university, or surgery center, or your practice might have on social media. Sometimes hospitals won’t even let you take a photo inside. And if you do, that can be a compliance issue.

Tim Bouchard (14:15.382)
Mm-hmm.

Amanda Clark (14:18.352)
you know, get a slap on the wrist for that. A couple other things, PHI, patient health information being visible on screen. That happens more often than I would love to see. Where a photo is snapped, it’s an innocent photo of, you know, two people in the office chatting and, you know, the EMR is in the background and you can, that’s a no-no, can’t do that. And I would say the last thing is just calling out specifics of a patient, like the patient’s exact age.

or when they had their procedure or when they were in the clinic specifically. I know in academic medicine, a lot of those details are made front and center because it’s a case study, but it’s something that you wanna make sure you never have a patient scrolling online and they’re like, boy, that’s me. Because a lot of times, this is actually, this is the thing. A lot of times you’re gonna have…

Tim Bouchard (15:05.803)
yeah. yeah.

Amanda Clark (15:13.328)
you know, paperwork signed ahead of time consent form signed to be able to share case studies, you know, for any reason. but you never want a patient to, to recognize themselves in anything like that. Like it’s just, that’s again, with the trust factor, don’t like that unless they do, unless they really want to, and then they can do a testimonial and get the right paperwork. That’s great. That’s compliant. If the paperwork is all good. Yeah. And that’s gold from a marketing standpoint.

Tim Bouchard (15:26.305)
Mm-hmm.

Tim Bouchard (15:37.75)
That’s Yep. And yeah. And the deeper that’s a bit of a different topic but the deeper you go and having them even participate in generating that content it’s I mean you can’t ask for anything better than that. But so talk about generating the content providers are definitely busy practice managers certainly don’t have a lot of free time. How do you suggest people even get started or think about doing this as part of their

Amanda Clark (15:52.444)
Totally.

Tim Bouchard (16:07.689)
Trust building patient recruitment process.

Amanda Clark (16:10.834)
Yeah, I would say if you if you’re a practice manager or doctor and you’re sitting here thinking, you know, we know we need to be on social media, but we don’t really know where to start. Like I said, start simply by understanding who your patient is. Find out where they are, which platform they’re on. And then how can you serve them? Okay, like that those two things are just so paramount that I’m going to keep saying them over and over. Position yourself as

as the provider that can come in and help them. And so a lot of times, you know, it can feel really overwhelming because you’re gonna wanna put the best content out there. What is interesting about social media is that a lot of times the best content is the most personal. So telling your story is gonna be really personal, you know, and repeating yourself over and over and over and over and over. You put one post out there about like, you’re a nurse, okay, I’ll use neurosurgery.

You’re a cerebrovascular neurosurgeon and you do a great post about stroke for Stroke Awareness Month. You should be talking about stroke constantly because that is what you help people with. So talking about it over and over and over. And the reason I bring that up is because you don’t have to reinvent the wheel. You could take, let’s say you were interviewed in some capacity, like a podcast or any kind of sit down interview. You can even stage an interview with yourself, but you get some…

Tim Bouchard (17:36.359)
Mm-hmm. Mm-hmm.

Amanda Clark (17:38.674)
content, you get some video, you take that and you can cut it into smaller bite-sized pieces to put on social media. You can take a video, export the transcript, turn that into a carousel post for social media. So that’s like when you swipe and you read more, that’s a carousel post, you can repurpose content. And so what I like to say is, you know, if you can dedicate one hour a week to focusing,

on social media, you can get so much done. Like these are very focused individuals and smart and resourceful. If you have pieces of content, you have messages you want to say, figure out four ways to say it in a different way. We actually, have a, we call it the busy doctors social media plan. It’s like a freebie that we put together because this comes up a lot. It kind of walks you through how to dedicate one hour a week, what to look at. And essentially, I mean, it’s free. You can go to our website and download it. But

Essentially what it has you do is audit performing content from last week that’s done well. What are people liking, commenting on, saving, and then repurpose it. Take a minute and don’t reinvent the wheel. Just repurpose it over and over and over in new ways and listen to what the people like because that’s what they want to hear more of.

Tim Bouchard (18:56.843)
Yeah, that’s a very forgotten thing that you can take larger pieces of content and break out like 10 to 15 of them and no one thinks about that way. The other way to think about it is social media is a fleeting feed. You could post a really great post and you’ll get a ton of attention for it and then it’s gone in like three days. And you can always bring back that topic maybe with a different type of video or a different clip from the same thing. We’re using that same content in a different channel. Of course, that helps too.

Amanda Clark (19:00.88)
Mm-hmm.

Amanda Clark (19:14.117)
Yep.

Tim Bouchard (19:27.775)
When it comes to actually putting together like the, I don’t know, content plan or schedule or cadence that people might want to go after, you said you don’t have to be active every day. Is there, I don’t know, a certain level of activity you like to give people a recommendation on?

Amanda Clark (19:37.041)
Mm-hmm.

Amanda Clark (19:43.697)
Yeah.

Yeah, I would say if you’re starting and this is brand new to you, post once a week. Just do it. Just do one a week. Start there. You’re going to start to very quickly. You’re going to get excited because you’re going to see people responding. Bump it up to two times a week, three times a week. Anything beyond three times a week is great. I wouldn’t post every day because people could just get fatigue, especially if you’re repurposing content and saying the same thing over and over and over and Exactly. And that’s the other thing too.

Tim Bouchard (20:10.888)
And they’d like, does this person have any patience?

Amanda Clark (20:16.099)
It’s like you never wanna be seen as like, wow, they’re a little desperate. And that’s why I think coming from a place of like service and freely sharing all the knowledge that you’ve accumulated over the years in ways that your patients wanna hear it, that’s where the gold is, I think.

Tim Bouchard (20:34.526)
I’ll say this too to your point about the authenticity aspect of it. Overly produced pieces can come off almost manipulative. They’re not bad. You can have those. They can totally be mixed in and they’re great. Probably even more so on the website side because you’d want to see some polished stuff on the website side. But social gives you the freedom to actually do more. I wouldn’t call it like guerrilla but.

Amanda Clark (20:43.931)
Mm.

Tim Bouchard (20:57.288)
you know, more almost DIY looking content too. It doesn’t have to be super polished. That actually sometimes, or actually I’d say most times connects better with people on social too.

Amanda Clark (21:05.349)
Yeah, I totally agree. And I think I’ve experienced this a lot with, with clients that are absolutely brilliant people, but I asked them to do, you know, grab your phone and record kind of set up and stage fright. You know, they could speak at a conference, no problem, but grabbing the phone. you know, we, there’s, there’s some tricks that, you know, are out there, you know, just.

Tim Bouchard (21:23.572)
Yeah.

Amanda Clark (21:33.881)
record yourself talking, make mistakes, make mistakes, just get it out there, communicate. And I should take my own advice, I should be doing this a lot more. But, but you know, like, exactly. But there’s tricks and there’s, there’s, know, there’s little hacks you can do to make it less cringy. But at the same time, you’re only going to get better. And if you’re waiting for perfection in the content that you put out there, you’re going to be waiting for forever.

Tim Bouchard (21:41.834)
It’s a shoemaker without shoes, ideal with the same thing. Yeah.

Tim Bouchard (22:04.99)
Well, let’s say someone doesn’t want to wait forever. What are, if you had to pick a few key takeaways you want people to walk away from this conversation with so that we make sure we clarify those before we wrap up.

Amanda Clark (22:07.258)
Mm-hmm.

Amanda Clark (22:13.872)
Mm-hmm.

Amanda Clark (22:17.284)
Yeah. I think, I think knowing yourself and knowing your strengths, not only doctors, this could apply to anybody getting in tune with what feels right to you, what you know about and the ways that you naturally communicate. think that is absolutely number one. I could develop an entire strategy built for somebody that, you know, it includes a lot of FaceTime on the camera. includes a lot of.

kind of putting some fringe ideas out there and they might look at it and be like, I love this, but it doesn’t feel right for me. I can’t execute this. It doesn’t work. I’m getting stage fright. Okay. Then that’s not your strategy. So I’m saying know yourself and know your audience. What do they want to hear? And your audience, it’s going to be patients. If you’re a practicing provider, it’s going to be patients, but you might have multiple audiences. You might want to connect with peers, industry, you know, referral sources. Those are huge too.

Tim Bouchard (22:54.666)
Mm.

Amanda Clark (23:14.85)
So you need to understand your audience and then be where they are and always come from a place of problem solving, a place of service, freely sharing information. You should make it feel to someone watching that you’re giving too much away almost. Like the content that captures my attention on social media is when I feel like there’s a behind the scenes kind of approach to it. Like, Ooh, they’re giving me a secret that I shouldn’t know.

And especially if it has to do with my health, yes, I will be paying attention. If it’s something that pains me every day or a loved one every day or something I’m really concerned about and someone’s giving me a ton of information and they’re a credible source and they’re doing it in an authentic way, yes, I will be tuning in, you know?

Tim Bouchard (23:46.089)
Yeah.

Tim Bouchard (24:01.212)
And it builds the credibility too. And the aspect of it, you know, we’ll say, I don’t want to give away too many secrets. Is it really even a secret though? Especially if you’re taking your unique perspective on it. It’s more so that you’re just talking about why you believe in something or why you believe your approach connects better or gets better results, whatever it is. The other thing people are scared of, they’re scared of sounding too salesy, but you’re not telling people to go on and say like, we have appointments for the, you know,

Amanda Clark (24:03.632)
Mm-hmm.

Amanda Clark (24:09.109)
Mm-hmm. Yeah.

Amanda Clark (24:18.864)
Mm-hmm.

Totally.

Tim Bouchard (24:29.82)
or we’re doing a special whatever it is, right? That’s not what this is about.

Amanda Clark (24:34.468)
No, I think, I think just that coming from a place of service or even an example of how, of how like a real life example of how this could be executed. Instead of saying, if you’re like an orthopedic surgeon, instead of saying the five top or like orthopedic shoes to wear, if you have knee pain, instead of something like that, flip it, say something like my patients love these shoes and here’s why.

Tim Bouchard (24:37.224)
So, go ahead.

Tim Bouchard (24:55.411)
yeah.

Amanda Clark (25:03.898)
You know, make it more about your experience with a topic rather than I, it’s the, it’s the be all end all, like I am the authority on this subject. It’s more like, here’s my experience based on my experience, expertise. Here’s my point of view. And it’s not like you’re giving medical advice. And that’s another thing to be careful about. You can’t give like outright medical advice. but you know, you’re talking about your experience and again, that’s the authentic experience you’re having. So.

Tim Bouchard (25:22.548)
Mm-hmm.

Amanda Clark (25:33.68)
Kind of the same things over and over.

Tim Bouchard (25:35.782)
Is there anything that I haven’t asked you that you want to make sure that people know?

Amanda Clark (25:42.06)
Mmm.

Tim Bouchard (25:43.818)
That’s the wild card question.

Amanda Clark (25:45.164)
I know anything. Okay. Ooh, AI. Yeah. Yeah.

Tim Bouchard (25:52.415)
Mmm. Yes, I actually was gonna bring that up and I totally forgot we got lost in another topic.

Amanda Clark (25:56.881)
Yeah, AI. In, I mean, we’re in the infancy of AI, it’s only going to get more intense, right? But your knowledge, doctor, your knowledge, and all of your experience, while AI could answer some quick questions, it doesn’t replace the doctor, the human being that has this expertise in any way.

People might think, you you hear stuff out there like, everyone’s jobs are going to be taken by AI. And I don’t think that’s true at all with doctors. And I would also argue it’s another reason to firmly identify and claim your personal brand on social media. But with AI, I also think of the tools you can use. you know, mean, chat GPT is probably being used by everyone. I was at a neurosurgery conference actually two years ago and chat GPT got brought up so many times. They,

They love it. They love integrating AI and it makes sense, right? I mean, if you’re not using an AI element at this point, you are far behind. So I think there’s a lot of cool things you can do with AI. There’s prompts you can put in to get to know your patient a lot better. You can get content ideas. You can develop an avatar for your patient. could say, hey, know, a female age 45 in this area.

this ailment, these concerns, you know, some demos about your ideal patient, plug it into chat GPT and ask for like hobbies that this person’s interested in, you know, like where are they spending their time? Where are they grocery shopping? Get clear on who that person is. And then when you produce content, speak to them, name them could be, you know, Sarah, name Sarah, speak to Sarah in your content, you know, and there’s a ton of other AI tools out there. Canva.

is incredible for graphic design. and they’re integrating a ton of AI now, perplexity, Claude, these are other kinds of tools, sort of like chat GPT. There’s a ton out there and there’s more every day and editing tools. I mean, AI is so helpful with editing as well. So if you can kind of learn a little bit about how to use these tools as a provider or an office manager, yeah.

Tim Bouchard (28:09.383)
Mm-hmm.

Amanda Clark (28:20.815)
you can kind of like take the rocket ship up a little faster than some other people. Yeah.

Tim Bouchard (28:27.389)
I’m glad I asked that because I meant to have that bring up. So I’m glad it came up. I would also say that when you’re talking about the authenticity part, the clarification that you made is it’s a great research tool and brainstorming tool. It’s not the execution tool per se. You still want the voice and the content to come from within you, but it can help jog, get the gears working so that you know where you might want to go with a little video or a post or something like that. Awesome. Very cool.

Amanda Clark (28:37.977)
Mm-hmm.

Amanda Clark (28:53.209)
Mm-hmm. Yeah.

Tim Bouchard (28:56.937)
This was awesome. I’m really happy you came on, especially since it’s a very early episode. Where can listeners find out more about you and Atria?

Amanda Clark (29:01.581)
Me too.

Amanda Clark (29:07.267)
Yeah, so you can visit atriasocial.com or follow us. We’re primarily posting on Instagram at atria.social and it’s like Atria, like the heart, know, the chambers of the heart. And yeah, you can find us there. You can connect with me on LinkedIn. so happy. I’m like, I geek out over this. So I’m happy to chat in the DMs or just connect anytime to talk about this. And I would love to offer any of your listeners a little discount.

So if you’re interested in learning more, we can hop on a call, see if, know, Atria is a good fit for you. And I’d love to offer a 10 % discount to anybody who mentions the podcast. So we have a code called, it’s Edge. You plug Edge in when we ask for where you were referred from, and we’ll give you 10 % off. But yeah, I think all doctors should be out there on social media in some capacity.

Tim Bouchard (29:36.425)
Go for it.

Amanda Clark (30:05.987)
But if you want some like free tips and stuff, follow us on Instagram and we’re sharing a bunch.

Tim Bouchard (30:11.859)
Very cool. All right, listeners, if you also want to take advantage of what we do with our patient pipeline blueprint and take your patient recruitment to next level, you can find that at luminus.agency slash blueprint, 60 and 90 minute session. We do a gap analysis and some forecasting too. And this was awesome. Amanda, thanks for coming on. If anyone wants to follow the podcast, you can find us on Spotify or go subscribe on YouTube at the Luminous Agency account.

Amanda Clark (30:32.141)
Yeah, of course.

Tim Bouchard (30:42.941)
See you next time.