Branding the Doodle Bugs Day Camp summer program was a no brainer. Next to regular enrollment, it’s the company’s second biggest service line. The logo uses a new font that follows the same format as the primary Doodle Bugs logo with a thick san serif. An edgy font gives the logo some energy for the program. This would be the first step in building the new Doodle Bugs Day Camp digital marketing campaign and website registration system.