In 2019, edible cookie dough was sweeping the nation and Dough Life was leading the delicious craze. For this trendy consumable brand, a strong social media presence was essential to maximizing their influence. Luminus concepted and took monthly photoshoots with social media in mind, creating mini stories, trends, contests and conversations along the way for daily posting and crave-inducing visuals to drive foot traffic to their ever-increasing locations.
