The creative concept, tagline, and overall messaging of this campaign was all about community. The local food market is an ecosystem. Farmers and producers both earn a living and provide jobs for our neighbors and support each other with ingredients and products. All of this in addition to providing the best locally sourced and grown foods available.
The campaign included photography and video work to tell the stories of local producers, growers, and consumers to advocate for everyone to participate and support the local food economy.
