When Excelsior Orthopaedics opened a new physical therapy center in the heart of Downtown Buffalo, they needed to make their mark on the neighborhood while providing some privacy for their staff and clients inside. Their corner building featured two walls of windows. Luminus used elements from their recent rebrand to design massive window vinyls to offer privacy without obscuring the lights. The designs focused on announcing their presence, getting attention, and conveying what makes Excelsior Orthopaedics special. The result brings vibrancy to that city intersection and creates a welcoming space for clients to achieve their goals!