We developed a comprehensive social media advertising campaign for PediaPlex that brought their autism therapy services to life through vibrant visuals and parent-focused messaging. Building on their existing brand guidelines, we created a fresh visual style featuring bold geometric shapes and warm photography that communicated care and progress. The campaign’s voice was crafted to address parent concerns directly while highlighting PediaPlex’s coordinated approach to ABA, speech, occupational, and social skills therapy. Multiple ad formats including carousel, static, and story ads were designed with dynamic copy variations to test messaging approaches across Facebook and Instagram, all driving parents toward a clear next step in their child’s care journey.