PUNT Pediatric Cancer Collaborative had a fun idea. Create a stuffed animal that resemble’s Dawson Knox’s adorable pup, name it Pawson, and place it in stores to raise money. We jumped on this. From illustrating Pawson, to designing the in-store assets, to the website landing page and campaign assets, we did it all. Pawsons sold out quickly at local Wegmans stores and the program was so successful it was run a second time with a different color jersey on Pawson. Plus, that’s one super cute pupper!