Toxilab, a company that helps medical practices create and run in-house toxicology labs, approached us for a brand refresh.

Their medical-practice audience is best suited to a clean, professional feel that reflects the meticulousness and reliability they demand from the Toxilab services.

We introduced a rigid typographic grid structure with a largely black-and-white color scheme to create a technical feel that communicates precision. We also embraced bright accent colors and large photography to that feels approachable and plays into the service’s ease of use.