When the new owners of Eaton Brothers acquired the company in 2020, one of their first objectives was to reinvent the presentation of the company to the market. Approaching 90 year old, Eaton Brothers is a well established company. The goal was to update the logo to feel more modern, more indifferent to the multiple markets they have expanded into, and still pull off a traditional look that speaks to the history of the company. Also, it had to look good on a hat!
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