For an orthopedic practice as large as Excelsior Orthopaedics it was necessary to build a lead generation form that segmented prospects using multiple data points. The area of pain and preferred doctor were the primary elements used to segment these leads in the CRM. By providing this information up-front, the patients could be booked more efficiently and accurately through the CRM. This website feature significantly reduced the up-front time necessary for the Excelsior staff to process website leads.
