Community Driven Dentist Marketing Strategies
Dental practices are very community driven businesses. To fully tap into this local and regional business model, a patient centric approach to dentist marketing through content, social media, and search is key. It all starts with a strong brand identity and website as the foundation and is backed by integrated marketing that connects with your patient audience.
Get Your Tailored Patient Pipeline Blueprint
A 2-Hour Healthcare Marketing Consultation to Attract, Convert, and Retain More Patients Guaranteed!
Imagine a practice where new patients book appointments every week and your current patients keep coming back. The Patient Pipeline Blueprint turns that vision into reality.
Branding for a dentist website.
WIth strong branding your dental practice can establish a professional and personal connection with your patients. Great relationships between a dentist and their patients start with trust. Trust is earned from the very first impression and established through the positive patient experiences that follow. By having a unified brand identity that builds familiarity through the cohesive use of the logo, colors, photography, videos, website, social media, and even the dental office itself, patients can develop a sense of comfort before even scheduling an appointment.
Own page one search visibility.
Personal healthcare is almost always a sought after service. It’s less common for someone to see an advertisement on a website and think “You know, I really need my teeth cleaned soon.” and click an ad. Search engine ranking is the key. By being visible on “page one” search results for search keywords over time your website can grow its traffic and opportunity to earn the trust of prospective patients. This is accomplished through a three-pronged approach utilizing search optimization (SEO) that focuses on your website content, website performance, Google My Business listing(s) maintenance, and search engine marketing (SEM). When paired with an informative and easy-to-use website, owning page one of search will not only earn more traffic, but retain and convert those visitors into patients.
Featured Dentist Marketing Work
Our work in marketing for dentists spans from branding, to creative and web design, and integrated marketing executions from start to finish.
Interested in having our team help with branding and marketing for your dental practice?
If branding and an optimized approach to a patient-centric website with measurable integrated marketing campaigns are part of your needs for your practice, give us a call at (716) 332-1640 x2 or email us using the form below!