Nature’s Way Living Pools creates natural backyard swimming pools for homeowners looking for a little organic luxury. The owner wanted to create a partnership with local high-end homebuilders to offer mutual benefit to a shared customer pool. Luminus created a beautiful mailer that showcases the incredible natural beauty of the living pools while speaking directly to the homebuilders about the benefits they can pass along to their customers. It’s a win-win-win scenario - the homebuilder can offer a desirable new property addition, Living Pools generates passive, highly qualified leads, and homeowners get to enjoy the year-round benefits of a living pool!
