Marketing resources.
Blog articles, videos, and podcast episodes decoding the mystery that shrouds branding, creative, and marketing. Our team of marketing and creative experts share their insights, tips, and tricks!
Our Blog
Healthcare Marketing Edge Podcast
Videos
Building Brands Podcast
Our Blog
Actionable insights from our team of marketing and creative experts to educate and inspire your work.
The Power of Patient Stories in Healthcare Marketing
Every day there are prospective patients anxious and unsure, scrolling online for answers. Their back aches, or a tooth throbs, and they’re hesitant to act. Then they stumble across a…
Addressing Patient Anxiety Through Empathetic Copywriting
Patients arrive at healthcare decisions carrying significant anxiety. They worry about pain, costs, treatment outcomes, and the unknown aspects of medical care. Your website and marketing materials can either amplify…
AI Optimization for Healthcare Practices Through Smart PR
Your practice’s visibility in an AI-first search landscape depends on more than just having a website. As artificial intelligence reshapes how patients discover healthcare providers, the practices that get found…
5 Low-Cost Marketing Tactics to Grow Your Healthcare Practice
Growing your healthcare practice doesn’t have to start with a massive marketing budget. Small and medium-sized practices can attract new patients through strategic, cost-effective approaches that focus on visibility and…
