Home Services Marketing

How We Help

Home services leaders in roofing, landscaping, HVAC, plumbing, electrical, cleaning, and contracting need more than just local visibility – they need brand experiences that build trust and drive sustainable growth in their communities. While online presence matters, success comes from a strong brand strategy that transforms local recognition into lasting customer relationships and market leadership.

Home services marketing that scales.

Born from digital innovation in Buffalo over fifteen years ago, our history of technical excellence and creative strategy uniquely positions us to build powerful brand experiences that connect with local audiences. Through years of refinement, we’ve developed strategic frameworks that unite audience insights, channel expertise, and business objectives into campaigns that deliver meaningful results. Our collaborative approach brings together brand strategists, designers, writers, and developers to create integrated experiences that elevate home services brands beyond typical marketing metrics to true market leadership.

O'Donnell Landscapes Logo Design | Landscaping Logo Design | Home Services Marketing
Stand Out

An inviting first-impression.

A professional brand identity elevates home service providers beyond basic name recognition, creating immediate trust and perceived value that competitors with amateur branding can’t match. While technical expertise matters, homeowners are ultimately inviting someone into their personal space – and a cohesive, professional brand presence signals reliability and credibility across every touchpoint, from vehicle wraps to uniforms to digital presence. This consistent professionalism not only justifies premium pricing and drives referrals, but transforms how customers view your services, turning standard home maintenance into a premium service experience delivered by a trusted provider.

Build Recognition

Grow local reach & visibility.

Success in home services marketing demands more than just local reach – it requires deep understanding of how different customers make decisions about their homes. By crafting targeted messaging that resonates with distinct audience segments, we transform general awareness into qualified leads and lasting customer relationships. Our approach adapts to the natural rhythms of home services, flexing with seasonal demands while consistently building your market presence.

Besroi Roofing Digital Marketing Campaign | Social Media Advertising Campaign | Home Services Marketing Campaign
Home Services Direct Mail Campaign | Home Services Marketing Campaign
Spread the Word

Take an integrated approach.

While digital dominates today’s marketing landscape, home services brands create powerful breakthrough moments by integrating traditional direct mail into their multichannel strategy. As competitors focus solely online, a well-crafted piece arriving at the right moment creates a tangible connection that digital alone can’t match – especially for services so intrinsically tied to the home. This physical touchpoint, enhanced by modern tracking capabilities, transforms traditional direct mail from a basic awareness tool into a sophisticated component of your integrated brand experience. By uniting digital precision with the personal impact of direct mail, we create campaigns that engage homeowners exactly where decisions about their homes are made.

From re-developing our website to showing us data analytics on where traffic is coming from, Luminus is the real deal! Not only are they good at marketing and developing traffic they are also fantastic human beings. Highly recommend.
- Brian Tabaczynski, Besroi Roofing

Interested in having our marketing agency help with your company’s home services marketing?

If brand strategy, strategic marketing analysis, and an optimized approach to trackable relevant creative advertising campaigns are part of your needs for marketing, give us a call at (716) 332-1640 x2 or send an email using the form below!

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