Digital marketing in the home services industry has become one of the most cost-effective forms of advertising. As localized service providers, marketing through digital channels allows for pinpoint targeting of optimized creative campaigns to reach and convert the exact audiences you need for new business. At Luminus, we define those audiences (with your help), and strengthen this approach by having fine-tuned messaging for each type of customer, resulting in a higher probability of converting a lead. We also understand that this industry requires the flexibility to alter campaign settings, budgets, and messaging on the fly to respond to the seasonality of some home services. Often left under-utilized in the digital space for service based companies are ratings and reviews, which play a major role in influencing customers during their consideration phase. Digital reputation management and customer feedback campaigns offer high returns on investment for future sales, and improve internal customer service processes.