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Packaging Design

Marketing a product isn’t just about the product itself. Its long-term success relies on quality, and its ability to stand out derives from its presentation. Product and packaging design are critical to making an impact in a saturated market. Visual and experience-driven differentiators are as important as functional differentiators. A positive introduction and unboxing product experience breeds connection and loyalty in customers.

Pick'd Microgreens Retail Packaging Design | Food Package Design

Packaging Design

Designing for consumer markets is a challenge that requires a full understanding of your brand’s position in the market. Packaging is an essential factor in a product standing out from its competition as well as contributing to its usability.

Label Design

A label seals the deal when it comes to packaging. It’s a prime opportunity to create a differentiation and contrast to the competition while also presenting the brand. A great package is easy to identify, connects with the consumer, and makes like easy for them with clear information.

We came to Luminus with what we thought was a basic need, and thankfully, the team patiently guided us through a process that brought our basic need into a living strategy. The Luminus team has been able to translate our passions and our strengths into a message and belief for our community.
- Dennis Burns, Pick'd

Interested in having our agency help with your packaging design and sales creative as part of your product marketing plan?

If you’re looking to unleash beautifully designed brand pieces into the market, give us a call at (716) 332-1640 x2 or email us using the form below!

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