As Doodle Bugs Children’s Learning Academy approached it’s 25 year anniversary, the company was ready for the next step. As locations expanded beyond Buffalo into Western NY, Western PA, and Central FL, there was a need for a more uniform brand and highly functional website. After the brand identity redesign, the website design that followed focused on the promotion of the locations, value of services, and most importantly advanced functionality that integrated with the Doodle Bugs processes to drastically improve visitor experience for parents. With these tools, child enrollments and summer camp registrations now regularly max out year after year.