Grow Your Audience

Search Engine Marketing (SEM)

Effective search engine marketing (SEM or Search PPC) relies on a strong strategic approach and creative execution through relevant copywriting and visuals for not only the ads themselves, but the destination pages as well. Great search ads address the pain points and common needs of your customers by promoting relevant solutions for their search to earn their traffic.

Buffalo SEM Agency | Buffalo PPC Agency | Google Ads Results | SEM Results

Targeted & Highly Competitive

Organic SEO remains the best long-term strategy and return on investment for digital marketing, accounting for around 53% of a typical website’s traffic, but growth using organic optimization tactics takes some time to ramp up and gain traction.

SEM (pay-per-click advertising) provides a targeted approach to gaining short-term traffic that’s pre-qualified. SEM allows you to bid into a top search result for highly competitive keywords for a cost. In doing so, you are driving more qualified traffic that is likely further in their buying journey than someone simply interested in a related article or topic.

When a modest budget is paired with SEO, these services perfectly complement each other and typically make up 68% of a typical website’s combined overall traffic according to Search Engine Journal.

What makes Luminus different?

We’re not a bargain bulk plan selling agency driven by account volume. We take a thoughtful and collaborative approach with clients. With ongoing testing and effort, we continuously improve your PPC performance over time, minimizing upfront cost-per-click or cost-per-thousand-impressions while delivering your ads to qualified leads that are ready to convert. Conversion percentage is the only metric that matters, not impressions, clicks, or even cost-per-click.

I've relied on Luminus for 15 years for all my web based services. They have always hit their project deadlines for my websites respond rapidly to any questions I may have. Over the last 2 years I've turned over all my google marketing and they've done in outstanding job. I highly recommend working with them.

- Brian George, Indian River Fruit

Efficient & Effective Search Ad Campaigns

One of the most common scenarios our marketing team faces when taking over a client’s SEM campaign(s) is having to reign in broad targeting and improve efficiencies in bid spending to boost conversions. By utilizing a variety of manual configurations within Google Ads, we’re able to narrow the targeting, improve the relevancy of keywords, and optimize bidding to result in more relevant traffic and a higher conversion rate.

This saves our clients money by increasing high quality conversions (e.g. purchases, phone calls, email clicks, and form submissions) without having to increase their ad spend. From there, any increase in ad spend will be money better spent boosting an optimized campaign.

Highly relevant click-through-rate (CTR) growth, affordable cost-per-click (CPC) savings, and increased conversion rates are what we do for our clients. Match this with in-depth reporting and you are armed with not only an efficient advertising strategy, but also the knowledge to pivot or capitalize on the success.

PPC Search Engine Marketing Results | SEM Results | Buffalo SEM Agency

How We Do It

We start with strategy and research. The overall success of any search engine marketing campaign depends heavily on the up front work put into optimized keyword research, demographic targeting, regional targeting, and campaign creative that speaks to the audience resulting in the only result worth anything to a business… conversions.

Keyword Research & Forecasts

Your PPC campaign starts with thorough keyword research which identifies which queries will be most valuable for your business. This research includes a mix of low-hanging fruit, moderately competitive and highly-desirable keywords to ensure that you maintain a steady revenue stream as we ramp up our efforts.

Creative & Effective Ads

We’ll design effective ads with your positioned messaging and differentiated claims that stand out, attract clicks and are so hyper-relevant to the searcher’s needs that it minimizes your upfront cost-per-click. And then we’ll test these ads against each other to continuously improve them.

Targeted & Optimized Bidding

As you may know, the cost for a click with a PPC ad is decided in real time. We manage your bids to ensure that you stay within your budget while getting effective placements. We also continuously improve your ads and landing pages to drive your costs down and conversions up.

Landing Pages That Convert

As we’ve mentioned, more important than clicks or impressions is conversions. Our team at Luminus writes and designs spectacular, sharply targeted landing pages that speak directly to your customers’ needs in a concise, effective manner that boosts your conversions over time.

Conversion Rate Optimization

Conversion rate optimization is the practice of analyzing user behavior and then continuously testing and tweaking your web presence to maximize your conversions. Our talented creative team can assess, design, and write updates to pages that work to improve user metrics such as bounce rate, time on page, and conversions themselves.

Analytics & Reporting

We think it’s vital that you understand everything that’s happening with your PPC search engine marketing campaign. Our reporting doesn’t just list clicks, impressions and conversions: we break down what works, what doesn’t and where your budget is being spent every single month so that you’re empowered to make intelligent decisions on the future of your campaign.

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Interested in having our agency help with your search engine marketing as part of a strategic marketing plan?

If you want measurable SEM performance that drives high-quality leads for your business, give us a call at (716) 332-1640 x2 or email us using the form below!