Grow Your Audience

Social Media Advertising

Social media advertising has quickly become one of the most cost-effective and relevant advertising channels in modern day. The ability to target hyper-specific demographics and areas for brand exposure and retargeting campaigns drastically improves the buyer experience as a way to excite, inform, and motivate through all phases of their buying journey.

Connect With Your Target Audience

Social media advertising is a perfect compliment to SEO and content marketing in that it can string together multiple touch points after an initial website visit to further connect with visitors over time and earn their trust. According to Hoosuite, 52% of all online brand discovery still happens in public social feeds, which includes both organic and paid posts.

For businesses that are new to advertising, this is a perfect way to dip a toe in the water to spend ad dollars in the most efficient way possible and clearly understand the effectiveness of those efforts over time. The extremely detailed tracking and reporting data available in these advertising channels is a key factor to strategically developing campaigns and improving their performance over time.

What makes Luminus different?

Our creative team is expertly equipped to write and develop amazing ad graphics and videos that capture your audience’s attention in the feed. We don’t simply rely on good targeting to get results in social media advertising efforts. While targeting and budget management are very important aspects of running an efficient social media campaign, the creative itself is the difference maker.

The Luminus team helped us with an entire strategic marketing and creative campaign for our two year old landscape/snow plow company. We started with absolutely nothing. They walked us through an entire process from identifying our brand identity through execution of digital and print marketing campaigns. With their help, our business grown significantly over the past year. During the following lawn care & landscape season we increased our business 100% from the previous year.

- Justin Tedesco, Tedesco Enterprises

Featured Social Media Advertising Work

Doodle Bugs Childcare Digital Marketing Campaign | Childcare SEM, Childcare Social Media Advertising | Childcare Digital Agency

Doodle Bugs Enrollment Campaign

Eat Local WNY Campaign

Heating Digital Marketing Campaign | HVAC Digital Marketing | HVAC Social Media Advertising

A.G. Roehrig Heating Campaign

Besroi Roofing Campaign

Healthcare Digital Marketing Campaign | Home Healthcare Marketing | Venture Forthe Healthcare Digital Campaign | Social Media Advertising

Venture Forthe Campaign

Building Materials Digital Marketing Campaign | Building Materials Marketing | Caulk & Gun In One Digital Campaign | Social Media Advertising

Caulk & Gun In One Campaign

FreshFix Campaign

Heferle's Landscaping Digital Marketing Campaign | Landscaper Digital Marketing Campaign Agency

Heferle’s Landscaping Campaign

How We Do It

We start with strategy and research. The overall success of any social media advertising campaign depends heavily on the up front work put into topical interest research, demographic targeting, regional targeting, and campaign creative that speaks to the audience resulting in the only result worth anything to a business… conversions.

Interest & Demographic Research

Your PPC social media advertising campaign starts with thorough audience research which identifies which interests and lookalike profiles will be most valuable for your business. This research includes a mix of interest and demographic campaign performance forecasting to help dial in the budgets for the campaign.

Creative & Effective Ads

One of the biggest differentiators between a successful social media advertising campaign and an underwhelming campaign is the creative. Creating compelling visuals and copywriting for the appropriate audiences that delivers a differentiated and inspiring message leads to more clicks and more conversions.

Targeted & Optimized Bidding

By narrowing the audience profile and geographic targeting, campaigns can become more effective. As campaigns progress, certain ads within the campaign will start to shine and others will fall flat. These are opportunities to capitalize on what the data is telling us by prioritizing bids for converting ads and updating others that may be underperforming.

Website Retargeting Integration

Retargeting is a unique aspect of social media advertising. It's a great option to stay top of mind for a website visitor that found you through other channels like organic or paid search. This approach is becoming less far-reaching though as platforms like iOS and Meta dial back cookie and tracking terms of service.

Conversion Rate Optimization

Over time, tracked campaign data will start to uncover statistical trends related to click-through-rate, cost-per-click, conversion percentage, and metrics of the like. We update ads and landing pages over time with new creative and writing that may improve conversion performance.

Analytics & Reporting

We think it’s vital that you understand everything that’s happening with your PPC social media advertising campaigns. Our reporting doesn’t just list clicks, impressions and conversions: we break down what works, what doesn’t and where your budget is being spent every single month so that you’re empowered to make intelligent decisions on the future of your campaign.

Interested in having our agency help with your social media advertising campaigns as part of a strategic marketing plan?

If you’re looking for a strategic approach and attention grabbing creative campaigns, give us a call at (716) 332-1640 x2 or email us using the form below!