Whether a logo design is necessary or not, fully defining the visual elements of the brand will set the stage for creative that is designed so that all aspects of a digital campaign support each other. In this phase, logo formats, supporting graphics, fonts, typography, photography styles, and graphic layout styles will be defined so that all creative collateral moving forward will meet the quality standards of the new brand presentation.
Brand identity style guidelines are incredibly valuable in designing sales, marketing, and communications pieces that each look familiar to the viewer. By developing a consistent look and feel across digital, print, and multimedia creative assets, you build brand recognition for the organization. A formal style guide makes it possible for both internal and external creative teams to design consistent visuals no matter who is producing them.
Restaurants & Breweries
Retail
Building Materials
Home Services
Construction
Restaurants & Breweries
Restaurants & Breweries
Child Care
A few years ago, the well-established company was purchased by two new intrepid owners. With this evolution in ownership and vision came the need for a revamped brand. Luminus was able to help this local company invigorate their vintage brand with a touch of modernity.
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