Grow Your Audience

Marketing Campaigns

Brand-first marketing campaigns create transformative moments where your audience doesn’t just see your message – they feel an authentic connection to your brand’s purpose. Whether we’re driving immediate action or building long-term brand equity, every touchpoint is an opportunity to deepen relationships and strengthen market position. By orchestrating unified experiences across print, digital, and multimedia channels, we ensure your brand story resonates at every interaction.

Marketing Campaign Creative That Converts

Regardless of what channels your marketing campaign is going to be deployed in, one thing is for sure. It needs to be able to not only attract attention, but convert. Great creative starts with relevant strategy. To make a marketing campaign effective, you must understand the audience and your company or product’s main value propositions. Campaigns win when the creative addresses audience pain points and meets your prospects in the right channel at the right time.

What makes Luminus Different

Our campaigns aren’t just built on flashy or catchy ad creative, they’re backed by well written, comprehensive websites. We begin by understanding your business objectives and audience motivations, then architect creative approaches that build both immediate engagement and lasting brand value. This is where strategy meets creative excellence – where your brand truth comes alive in ways that capture attention and inspire action.

From re-developing our website to showing us data analytics on where traffic is coming from, Luminus is the real deal! Not only are they good at marketing and developing traffic they are also fantastic human beings. Highly recommend.

- Brian Tabaczynski, Besroi Roofing

How We Do It

We take a brand-first approach to marketing campaign strategy. Creative concepts are based on audience personas and targeting opportunities within the channels that will be utilized for the campaign. The entire process is collaborative with our team’s guidance and client feedback throughout.

Keyword & Interest Research

Your marketing campaign starts with thorough research which identifies which search queries or demographic interests will be most valuable for your business. This research includes a mix of low-hanging fruit, moderately competitive and highly-desirable keywords/demographics to ensure that you maintain a steady revenue stream as we ramp up our efforts.

Creative & Effective Ads

This is where your differentiated positioning shines in the market. We’ll design effective ads with your positioned messaging and differentiated claims that stand out, attract clicks and are so hyper-relevant to the audience’s needs that it minimizes your upfront cost-per-click. And then we’ll test these ads against each other to continuously improve them.

Website Pages That Convert

As we’ve mentioned, more important than clicks or impressions is conversions. Our team at Luminus writes and designs spectacular, sharply targeted websites that speak directly to your customers’ needs in a concise, effective manner that boosts your conversions over time.

Thermory USA

Creative marketing campaigns with a lasting impact.

Luminus partnered with Thermory USA over several years. Early in the relationship, we focused on building up the brand and preparing it for national-level marketing campaigns. The last few years, we were able to shift our focus to marketing and see how a strategic, long-term approach can yield lasting, impressive results.

View Case Study