If you’re a building materials marketing professional or owner in the manufacturing, distribution, or contracting spaces looking to set your brand up for success now and in the future, the Building Brands podcast hosted by Tim Bouchard is for you.
Dane Danielson, Director of Education at Gould Turner Group talks about architectural project processes, how research for building materials and building products is approached, and the various ways manufacturers can attract architects and designers and build a lasting relationship with them.
Keni Thacker, Founder of 100 Roses From Concrete talks about how advertising ended up where it is today with a lack of representation in marketing departments and ad creative and how the growing diversity in audiences is demanding a shift towards more inclusive advertising. He also touches on how to build more diversity within a company and the wins that can be realized for everyone by making positive change.
Josh Taylor, Brand Director at SIXINCH USA talks about the importance of a unified brand strategy through a well defined brand identity that utilizes consistent visual styles, a unique brand persona, cultural outreach, and voice & tone. We also go into how these elements collectively contribute to building long-term brand loyalty and aid in ongoing marketing strategies.
Chelsie Butler, Executive Editor at Kitchen & Bath Business Magazine, talks about the importance of trade publications, the audiences they serve, how a brand can best prepare to work with a publication, and the value of using this type of content outlet.
Andy Donovan, President and CEO of dPost and dStudio in Buffalo, NY talks about how video can provide extremely engaging creative as part of an integrated marketing strategy, how to approach this type of production, and the value that you can get in return depending on your objectives.
Julianna Arjes, Social Media Strategist and Taylor Friehl, Designer at Mortarr dive into the importance of creating connections with your audiences through social media, what to expect when committing to a social media strategy, and how to measure its effectiveness.
A solo-cast with Tim Bouchard, Partner / CEO of Luminus, talking through the situations companies are finding themselves in as we navigate through the COVID-19 pandemic, specifically in regards to brand strategy’s importance to marketing communications during an economic downturn.
Mike talks about the importance of executing brand strategy, not just in external communications, but internally. How brand dilution can happen through the various levels of your sales channels. And why over communicating, might not be a bad thing right now.
Billy touches on the importance of new product development and how Doug Mockett & Company has used crowdsourcing product design through their annual design competition to augment their new product pipeline and amplify their brand.
Ben talks about the many aspects of finding opportunities in the market that require innovative products and the different ways to approach launching a solution-based product that solves an unresolved problem faced by your target customers.