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Branding

Actionable insights from our team of marketing and creative expoerts to educate and inspire your work.

This is What It’s Like to Win Gold at the American Advertising Awards

March 7, 2016 | Dan Bauer

1. You and a handful of your best friends get dressed to the nines and show up at the Statler. (more…)…

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Vintage Bottle Caps: Weird Polar Bears, Orange Headed People & More

March 3, 2016 | John English

I’ll be honest; this is a nostalgia piece. And what evokes those bleary-eyed, time-sweetened, back-in-the-day memories of bygone eras better than soda pop? Or more specifically, if you’re a design…

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Depaul UK’s New Ad Campaign Fights Youth Homelessness by Making You Feel Bad, Then Better

November 24, 2015 | Dan Bauer

Depaul UK’s new poster campaign is brilliant in its manipulation of many complex affects at once, pivoting primarily on its use of space. It asks the reader for an inordinate amount…

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The New LUMINUS! Branding and Digital Marketing for All!

June 16, 2015 |

In 2007 Mike and I started a journey in the world of creative services. We saw an opportunity to work together and strengthen each other’s talents as well as offer…

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Luminus earns a 2015 Gold Addy

March 9, 2015 |

We’re proud to announce that Luminus Media earned a Gold award at the 2015 WNY ADDYs in the Digital Advertising Services category. Our work on the Montante Solar website & online…

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Luminus Thoughts: Best and Worst 2015 Super Bowl Ads

February 2, 2015 |

The time is upon us once again – the day after the Super Bowl. Bellies full on nachos, talk about the halftime performance (Missy Elliot, eh?), and the winners and…

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Responsive Logo Design. Wait, WHAT !?!

July 23, 2014 | Tommy Creenan

Responsive  [re·spon·sive] adjective:  Reacting in a desired or positive way / quick to react or respond. When we hear “responsive” we think web, right? It’s 2014 after all, responsive now means that…

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Designing for the audience equals designing for success

July 12, 2013 | Tim Bouchard

All designers have been there at some point, you’re in the process of creating this beautiful piece of art that can likely hang on the wall of a museum. The design…

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