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We've all been there before. You’ve been approached to work on a project as a freelancer or small business owner. The client has unloaded a ton of information during a sit down that you have …Read More
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We've all been there before. You’ve been approached to work on a project as a freelancer or small business owner. The client has unloaded a ton of information during a sit down that you have …Read More
Hi, I’m Amanda….a rookie here at LUMINUS! What I mean by that is that i’m a new intern here and I would like to share with you my experience so far and why you should …Read More
Hello There. I'm Shakeel. The fancy jargon for what I've been gaining experience in at LUMINUS is called Digital Marketing. I must say that I learned quite a few things that I couldn’t otherwise at that 40-hour thing …Read More
We got our hands on the breakdown of this year's regional Addy's winners from Buffalo. Regionals are a big deal. Locally, we all go up against each other, which is exciting and inspiring and intoxicating. Regionally, …Read More
I was reading a recent report from HubSpot and Buzzsumo that breaks down what types of content perform well for B2B and B2C marketing and one line in particular caught my eye: "The aim of a B2B company …Read More
I want to highlight a genius piece of accidental content marketing that graced my newsfeed this weekend. Content marketing, if you’re not familiar, is basically the practice of a brand creating and distributing content that their …Read More
The Project: Create a vertical scrolling animation that tells the origin story of the Druthers brewpub in Saratoga Springs, NY. The Idea: Use SVG animation to create an interactive experience that still performs well across a range of …Read More
1. You and a handful of your best friends get dressed to the nines and show up at the Statler. 2. You admire the chandeliers; you admire the staggering assembly of talent; you admire the generous …Read More
As designers of both print and the web, most of our professional responsibilities seem to revolve around aesthetic decisions – which typeface will look most legible at this resolution, or which color scheme will effectively …Read More
I’ll be honest; this is a nostalgia piece. And what evokes those bleary-eyed, time-sweetened, back-in-the-day memories of bygone eras better than soda pop? Or more specifically, if you’re a design nerd like myself, soda bottle …Read More