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Actionable insights from our team of marketing and creative expoerts to educate and inspire your work.
What are content-driven organic one-line Google sitelinks?

Updated: What are content-driven organic one-line Google sitelinks?

October 24, 2022 | Tim Bouchard

Updated 10/22/2024 On November 21st, 2024 Google will no longer be displaying the sitelinks search box. Sitelinks themselves will still be available as described below. This is essentially another move…

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What’s in a Home Page: Facts & Myths

What’s in a Home Page: Facts & Myths

October 18, 2022 | Tess Felton

The home page is one of the most misunderstood pages of modern websites. In some ways the most critical page, in other ways a skipped-over obligatory page, your homepage serves…

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Google's Helpful Content Update Explained

Google’s Helpful Content Update Explained

September 26, 2022 | Tim Bouchard

While it’s no secret Google would rather keep you on their site than click-off to another, they do still have a motivation to improve the quality of search results that…

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How to Realistically Use Your Digital Marketing Budget

How to Realistically Use Your Digital Marketing Budget

August 18, 2022 | Tim Bouchard

Whether it’s your first time jumping into digital marketing or you’re taking another crack at it now that you’re more prepared, there’s still a lot to be considered to ensure…

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Why You Should Always Be Adding To Your Website Content

Why You Should Always Be Adding To Your Website Content

July 26, 2022 | Tess Felton

You just launched a new and improved website. Congratulations! Whether you did it yourself or worked with a partner, a new website is always a lot of work. It’s tempting…

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what is strategic digital marketing services | digital marketing agency

What Is Strategic Digital Marketing?

July 12, 2022 | Tim Bouchard

There are a few typical reactions we get when we tell people what we do. The most common is “Oh, we’ve tried digital marketing and it doesn’t work for us.”…

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Stock Photos or Custom Photos - Which Is Right for Your Website? | Stock Photography | Custom Photography

Stock Photos or Custom Photos – Which Is Right for Your Website?

June 9, 2022 | Tess Felton

There is probably nothing more consistently mocked in the marketing world than stock photography. Whether it’s Women Laughing Alone With Salad, Hands Pointing at Computer Screen, or Upward Trending Graph…

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Comparing Outbound vs Inbound Digital Marketing Strategies

Comparing Outbound vs Inbound Digital Marketing Strategies

May 24, 2022 | Tim Bouchard

The term “digital marketing” covers a wide variety of purposes, tactics, and channels. Often we see the historical understanding of traditional “advertising” clouding the understanding of what the purpose of…

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SEO Content vs. SEM Cost-per-Click Value Comparison

SEO Content vs. SEM Cost-per-Click Value Comparison

May 3, 2022 | Tim Bouchard

Let’s be honest. When it comes to marketing, there is always an upfront cost to strategy, creative, and management of campaign efforts. Beyond that realization is the real question, what…

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Why You Should Consider Hiring an Internal Marketing Director to Work With Your Marketing Agency

Why You Should Consider Hiring an Internal Marketing Director to Work With Your Marketing Agency

April 13, 2022 | Tess Felton

In the grand scheme of marketing, most organizations are, or eventually become, aware that in order to have any success, you’ll need someone dedicated to doing it. Strategizing. Planning. Executing….

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