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Healthcare Marketing

Actionable insights from our team of marketing and creative expoerts to educate and inspire your work.

Why Healthcare Practices Need a Strong Patient Resource Page

June 12, 2025 | Tim Bouchard

Your practice’s website should be a bridge to new patients, not a roadblock. Without clear guidance, you’re watching potential patients slip away to competitors who make the journey easier. A…

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Healthcare Website Design | Healthcare Web Design | Healthcare PPC & Paid Search Google Ads | Healthcare Social Media Advertising

5 Patient-Centric Homepage Fixes to Boost Bookings

May 4, 2025 | Tim Bouchard

Ever wonder what makes a patient pick your competitor? Meet Jane, wincing from shoulder pain, scrolling for an orthopedic fix on her lunch break. She’s frazzled, maybe even new to…

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Why Your Healthcare Website’s Jargon Is Scaring Patients Away

April 8, 2025 | Tim Bouchard

When a prospective patient lands on your website they’re looking for help. If they are immediately hit with “comprehensive cardiovascular solutions” instead of a warm welcome, they’re gone faster than…

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The Power of Patient Stories in Healthcare Marketing

March 18, 2025 | Tim Bouchard

Every day there are prospective patients anxious and unsure, scrolling online for answers. Their back aches, or a tooth throbs, and they’re hesitant to act. Then they stumble across a…

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