Marketing

If you’ve ever looked at your website and wondered when its content and organization went off the rails, you’re not alone. For most companies, what starts off as a perfectly…

A series where a copywriter (Kellie) is not jealous about, but inspired by how other people’s words sound together. Hilton recently launched their “It Matters Where You Stay” campaign. The…

AI is the hot new marketing topic and competition between the big tech giants, namely Bing (Microsoft) & Google (Alphabet) has heated up quickly (sorry IBM/Watson). Microsoft dropped ChatGPT in…

Search Engine Optimization (SEO) is the lifeblood of a website. Without direct transparency from search engines like Google about what can be done to improve search visibility, website owners find…

What would you do if your website dropped off the face of the earth or in this case Google? It’s possible. Search engines like Google are constantly updating their rules…

Developing a B2B digital marketing strategy is no straightforward task. Wide varieties of proficiencies, audiences, and customer buying processes convolute even the most basic of goals. To complicate things even…

Updated 10/22/2024 On November 21st, 2024 Google will no longer be displaying the sitelinks search box. Sitelinks themselves will still be available as described below. This is essentially another move…

While it’s no secret Google would rather keep you on their site than click-off to another, they do still have a motivation to improve the quality of search results that…

Whether it’s your first time jumping into digital marketing or you’re taking another crack at it now that you’re more prepared, there’s still a lot to be considered to ensure…

You just launched a new and improved website. Congratulations! Whether you did it yourself or worked with a partner, a new website is always a lot of work. It’s tempting…