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Actionable insights from our team of digital marketing and creative experts to educate and inspire your work.

Why SEO and Content Marketing Should Be Done Together
Content Marketing, Marketing, SEO, Tips & Tricks November 11, 2021 | Tim Bouchard

Why SEO and Content Marketing Should Be Done Together

We often hear from prospective clients that SEO hasn’t worked for them in the past, or it’s too "hacky," or takes too long. In most cases they have some justification for thinking that way, but Read More

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Monthly blog articles, videos, and actionable insights decoding the mystery that shrouds branding and digital marketing delivered straight to your inbox.

Why SEO and Content Marketing Should Be Done Together
Content Marketing, Marketing, SEO, Tips & Tricks November 11, 2021 | Tim Bouchard

Why SEO and Content Marketing Should Be Done Together

We often hear from prospective clients that SEO hasn’t worked for them in the past, or it’s too "hacky," or takes too long. In most cases they have some justification for thinking that way, but Read More

The Benefits of being a client-facing agency
Community, Luminus Team, Marketing, Tips & Tricks October 22, 2021 | Elizabeth Fuhrmann

The Benefits of Being a Client-Facing Agency

One of the first questions I was asked when I was interviewing for a job at Luminus was, ‘How comfortable are you talking with and presenting to clients?’ Thankfully, this question didn’t trip me up. It Read More

Do Emojis Have a Place In Marketing?
Branding, Marketing, Social Media, Tips & Tricks September 24, 2021 | Elizabeth Fuhrmann

Do Emojis Have a Place In Marketing?

Emojis have gained popularity over the last several years, but using images as a part of language has been done for generations. Think of cave paintings or hieroglyphics: archaic civilizations often used images to mean Read More

Client Services: A Team Effort at Luminus
Advertising, Luminus Team, Marketing September 08, 2021 | Elizabeth Fuhrmann

Client Services: A Team Effort at Luminus

It’s known that at Luminus, everyone on the team shares the workload and pulls their own weight. However, there’s a trio that keeps the company the well-oiled machine that it is. (Not to compare the team Read More

Why Google Reviews are so important for your business
Branding, Marketing, SEO, Social Media, Tips & Tricks August 09, 2021 | Elizabeth Fuhrmann

Why Google Reviews Are So Important For Your Business

Getting reviews for your business has always been an important tool to attracting new customers, as well as retaining them. While certain platforms like Yelp and TripAdvisor have been around for some time, Google Reviews Read More

Olympics Commercial Round Up
Advertising, Marketing, Random August 03, 2021 | Kellie Mazur

Olympics Commercial Round Up

As Americans, we can't help but plant ourselves on the couch to cheer on athletes competing against their sport’s best in the Tokyo Olympic Games. As consumers, we can't help but stay on the couch even Read More

Branding, Luminus Team, Marketing April 28, 2021 | Elizabeth Fuhrmann

Luminus Team Feature: Tess Felton

As a smaller agency, every member of the Luminus team is just as vital as the next. We rely on each other to get the job done, we lean on each other for support, and Read More

Why voice and tone matter for your brand
Branding, Marketing, Social Media, Tips & Tricks April 01, 2021 | Elizabeth Fuhrmann

Why Voice and Tone Matter For Your Brand

When you think of a brand, what do you think of? Most can probably think of a logo, like the distinctive Nike “swoosh”. But brands interact with their audience far more than just through the Read More

The Value of Branding ROI vs. Advertising ROI
Advertising, Branding, Marketing February 25, 2020 | Tim Bouchard

The Value of Branding ROI vs. Advertising ROI

The value of branding constantly comes up in conversations we have with potential clients that are looking for a better way to chart a path forward for their marketing, sales, and internal communications strategies. Branding Read More

Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK
Advertising, Branding, Design, Marketing, SEO February 08, 2020 | Tim Bouchard

Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK

As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite the same as the “everyone Read More