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Actionable insights from our team of digital marketing and creative experts to educate and inspire your work.

How To Make A Website One Of Your Best Marketing Tools
Design, Marketing, Tips & Tricks, Web Design January 17, 2022 | Tim Bouchard

How To Make A Website One Of Your Best Marketing Tools

It’s no secret that marketing has started to lean heavily into the digital advertising and engagement channels of search, social, and web publications. All of this has opened up the world of cost-effective, efficient, highly-targeted, Read More

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How To Make A Website One Of Your Best Marketing Tools
Design, Marketing, Tips & Tricks, Web Design January 17, 2022 | Tim Bouchard

How To Make A Website One Of Your Best Marketing Tools

It’s no secret that marketing has started to lean heavily into the digital advertising and engagement channels of search, social, and web publications. All of this has opened up the world of cost-effective, efficient, highly-targeted, Read More

Critical Elements For Optimized Landing Page Design | Landing Page SEO Tactics
Content Marketing, Marketing, SEO, Tips & Tricks, Web Design January 03, 2022 | Tim Bouchard

Critical Elements For Optimized Landing Page Design

An optimized landing page design is an incredibly valuable tool in the inbound marketing and sales toolbox. Unfortunately, it’s all too common to see website pages that are labeled as “landing pages” underperforming. It leaves Read More

Crazy Holiday Promotions From Big Brands
Advertising, Branding, Marketing, Random December 22, 2021 | Kellie Mazur

It’s the Holiday Season, Are Your Favorite Brands OK?

When it comes to the ugly Christmas sweater trend, there’s not a lot we haven't seen. Especially from big brands. Progressive Auto Insurance has a sweater with their brand mascot, Flo, on it. Captain Morgan Read More

The Google Page Experience Algorithm Update's Impact on SEO | Google Lighthouse Developer Tools | Google PageSpeed
Marketing, SEO, Web Design December 13, 2021 | Tim Bouchard / John Connelly

The Google Page Experience Algorithm Update’s Impact on SEO

The Google Page Experience algorithm update was introduced in August of 2021. It brings one of the more aggressive updates that Google has taken in an attempt to separate the contenders from the pretenders in Read More

SEM Performance Metrics: Long-Term vs Short-Term Comparisons | Digital Marketing Agency Buffalo
Advertising, Marketing, Tips & Tricks November 29, 2021 | Tim Bouchard

SEM Performance Metrics: Long-Term vs. Short-Term Comparisons

From the outside looking in, Search Engine Marketing (SEM) can appear complicated and mystical in nature. However, there are a few high-level SEM performance metrics that, with a little understanding, tell a much simpler story Read More

Why SEO and Content Marketing Should Be Done Together
Content Marketing, Marketing, SEO, Tips & Tricks November 11, 2021 | Tim Bouchard

Why SEO and Content Marketing Should Be Done Together

We often hear from prospective clients that SEO hasn’t worked for them in the past, or it’s too "hacky," or takes too long. In most cases they have some justification for thinking that way, but Read More

The Benefits of being a client-facing agency
Community, Luminus Team, Marketing, Tips & Tricks October 22, 2021 | Elizabeth Fuhrmann

The Benefits of Being a Client-Facing Agency

One of the first questions I was asked when I was interviewing for a job at Luminus was, ‘How comfortable are you talking with and presenting to clients?’ Thankfully, this question didn’t trip me up. It Read More

Do Emojis Have a Place In Marketing?
Branding, Marketing, Social Media, Tips & Tricks September 24, 2021 | Elizabeth Fuhrmann

Do Emojis Have a Place In Marketing?

Emojis have gained popularity over the last several years, but using images as a part of language has been done for generations. Think of cave paintings or hieroglyphics: archaic civilizations often used images to mean Read More

Client Services: A Team Effort at Luminus
Advertising, Luminus Team, Marketing September 08, 2021 | Elizabeth Fuhrmann

Client Services: A Team Effort at Luminus

It’s known that at Luminus, everyone on the team shares the workload and pulls their own weight. However, there’s a trio that keeps the company the well-oiled machine that it is. (Not to compare the team Read More

Why Google Reviews are so important for your business
Branding, Marketing, SEO, Social Media, Tips & Tricks August 09, 2021 | Elizabeth Fuhrmann

Why Google Reviews Are So Important For Your Business

Getting reviews for your business has always been an important tool to attracting new customers, as well as retaining them. While certain platforms like Yelp and TripAdvisor have been around for some time, Google Reviews Read More