Marketing
It’s the Holiday Season, Are Your Favorite Brands OK?
When it comes to the ugly Christmas sweater trend, there’s not a lot we haven’t seen. Especially from big brands. Progressive Auto Insurance has a sweater with their brand mascot,…
The Google Page Experience Algorithm Update’s Impact on SEO
The Google Page Experience algorithm update was introduced in August of 2021. It brings one of the more aggressive updates that Google has taken in an attempt to separate the…
SEM Performance Metrics: Long-Term vs. Short-Term Comparisons
From the outside looking in, Search Engine Marketing (SEM) can appear complicated and mystical in nature. However, there are a few high-level SEM performance metrics that, with a little understanding,…
Why SEO and Content Marketing Should Be Done Together
We often hear from prospective clients that SEO hasn’t worked for them in the past, or it’s too “hacky,” or takes too long. In most cases they have some justification…
The Benefits of Being a Client-Facing Agency
One of the first questions I was asked when I was interviewing for a job at Luminus was, ‘How comfortable are you talking with and presenting to clients?’ Thankfully, this…
Do Emojis Have a Place In Marketing?
Emojis have gained popularity over the last several years, but using images as a part of language has been done for generations. Think of cave paintings or hieroglyphics: archaic civilizations…
Client Services: A Team Effort at Luminus
It’s known that at Luminus, everyone on the team shares the workload and pulls their own weight. However, there’s a trio that keeps the company the well-oiled machine that it…
Why Google Reviews Are So Important For Your Business
Getting reviews for your business has always been an important tool to attracting new customers, as well as retaining them. While certain platforms like Yelp and TripAdvisor have been around…
Olympics Commercial Round Up
As Americans, we can’t help but plant ourselves on the couch to cheer on athletes competing against their sport’s best in the Tokyo Olympic Games. As consumers, we can’t help…
Luminus Team Feature: Tess Felton
As a smaller agency, every member of the Luminus team is just as vital as the next. We rely on each other to get the job done, we lean on…