Marketing

Defining and documenting critical elements included in a strategic marketing plan sets the stage for a truly differentiated approach to success within your market. An effective strategic marketing plan should include exercises and documentation meant to …Read More

Choosing which building materials marketing conversion tactic is right for your product relies on understanding your audience and their buyer’s journey. Imagine walking into the grocery store. Immediately, a store employee walks up to you with …Read More

In building materials B2B marketing and B2C marketing, two different persona audiences are attracted to products in the same way, but buy them completely differently. So let's take a look at the situations and pain …Read More

Over the last few months I’ve noticed a trend of strangely formatted posts on LinkedIn getting incredible engagement and landing in my feed. A few things caught my eye, so I decided to take matters …Read More

What’s up with Snapchat? This quick-paced social network has been struggling to find its raison d'être over the last few years. With a core user group of millennial females, its audience can be hard to …Read More

This morning, before getting out of bed or even fully opening my eyes, I found myself reaching for my iPhone to clear away all of the little red notifications. I checked my to-do list for …Read More

A social media profile is a direct extension of your business, and potentially the first point of contact for a large percentage of your audience. Does your social media account look more like a ghost …Read More

Judging by her resume, content marketing extraordinaire Zontee Hou may be the busiest human ever. She works at Convince & Convert, runs her own consulting firm called Media Volery and teaches at the City College of New York. Somehow, …Read More

We build brands and brands have a lot of components. Some are tangible and obvious: the logo, the website, the brochure. Some, though, are a little harder to grasp, and almost none are as difficult …Read More

When it comes to digital marketing, I’ve found that many people want to do one of two things: try to do every digital marketing strategy at once or exist in a state of analysis paralysis. …Read More