Tips & Tricks
SEO Performance Metrics: What’s Important?
Search Engine Optimization (SEO) is the lifeblood of a website. Without direct transparency from search engines like Google about what can be done to improve search visibility, website owners find…
Are you prepared to handle an SEO emergency?
What would you do if your website dropped off the face of the earth or in this case Google? It’s possible. Search engines like Google are constantly updating their rules…
Updated: What are content-driven organic one-line Google sitelinks?
Updated 10/22/2024 On November 21st, 2024 Google will no longer be displaying the sitelinks search box. Sitelinks themselves will still be available as described below. This is essentially another move…
What’s in a Home Page: Facts & Myths
The home page is one of the most misunderstood pages of modern websites. In some ways the most critical page, in other ways a skipped-over obligatory page, your homepage serves…
How to Realistically Use Your Digital Marketing Budget
Whether it’s your first time jumping into digital marketing or you’re taking another crack at it now that you’re more prepared, there’s still a lot to be considered to ensure…
Why You Should Always Be Adding To Your Website Content
You just launched a new and improved website. Congratulations! Whether you did it yourself or worked with a partner, a new website is always a lot of work. It’s tempting…
Stock Photos or Custom Photos – Which Is Right for Your Website?
There is probably nothing more consistently mocked in the marketing world than stock photography. Whether it’s Women Laughing Alone With Salad, Hands Pointing at Computer Screen, or Upward Trending Graph…
Why is Google My Business So Important?
Google has a stranglehold on the online search market with 92% of search activity flowing through it. Throughout its history, Alphabet (the parent company) has used innovation and new features…
Website Content Planning: The Key to Writing Better Copy for Websites
When it’s time to rebuild or update your website, everyone has a sense of the basics: we need someone to design it, someone to build it, and stuff to put…
How Does Local SEO Impact Search Rankings?
Search Engine Optimization (SEO) is complicated enough as it is, but when another layer of hidden metrics for locality is added into the algorithm, it leads people to unintentionally believe…