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Actionable insights from our team of marketing and creative expoerts to educate and inspire your work.
Critical Elements For Optimized Landing Page Design | Landing Page SEO Tactics

Critical Elements For Optimized Landing Page Design

January 3, 2022 | Tim Bouchard

An optimized landing page design is an incredibly valuable tool in the inbound marketing and sales toolbox. Unfortunately, it’s all too common to see website pages that are labeled as…

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SEM Performance Metrics: Long-Term vs Short-Term Comparisons | Digital Marketing Agency Buffalo

SEM Performance Metrics: Long-Term vs. Short-Term Comparisons

November 29, 2021 | Tim Bouchard

From the outside looking in, Search Engine Marketing (SEM) can appear complicated and mystical in nature. However, there are a few high-level SEM performance metrics that, with a little understanding,…

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Why SEO and Content Marketing Should Be Done Together

Why SEO and Content Marketing Should Be Done Together

November 11, 2021 | Tim Bouchard

We often hear from prospective clients that SEO hasn’t worked for them in the past, or it’s too “hacky,” or takes too long. In most cases they have some justification…

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The Benefits of being a client-facing agency

The Benefits of Being a Client-Facing Agency

October 22, 2021 | Elizabeth Fuhrmann

One of the first questions I was asked when I was interviewing for a job at Luminus was, ‘How comfortable are you talking with and presenting to clients?’ Thankfully, this…

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Do Emojis Have a Place In Marketing?

Do Emojis Have a Place In Marketing?

September 24, 2021 | Elizabeth Fuhrmann

Emojis have gained popularity over the last several years, but using images as a part of language has been done for generations. Think of cave paintings or hieroglyphics: archaic civilizations…

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Why Google Reviews are so important for your business

Why Google Reviews Are So Important For Your Business

August 9, 2021 | Elizabeth Fuhrmann

Getting reviews for your business has always been an important tool to attracting new customers, as well as retaining them. While certain platforms like Yelp and TripAdvisor have been around…

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Why voice and tone matter for your brand

Why Voice and Tone Matter For Your Brand

April 1, 2021 | Elizabeth Fuhrmann

When you think of a brand, what do you think of? Most can probably think of a logo, like the distinctive Nike “swoosh”. But brands interact with their audience far…

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How to Approach Rebranding Logo Design For a Well-Known Brand

How to Approach Rebranding Logo Design For a Well-Known Brand

May 21, 2020 | Tim Bouchard

There’s always a bit of apprehension when considering how to approach rebranding logo design for a well-known brand. Usually due to the age, reputation, and recognition of the company in…

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How To Support Building Materials Distributor Marketing

How To Support Building Materials Distributor Marketing

November 6, 2019 | Tim Bouchard

The ability to support building materials distributor marketing efforts is often overlooked despite many product manufacturers taking the time and effort to improve their own branding and marketing strategies. (more…)…

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What's Included in a Strategic Marketing Plan Process

What’s Included in a Strategic Marketing Plan Process

October 29, 2019 | Tim Bouchard

Defining and documenting critical elements included in a strategic marketing plan sets the stage for a truly differentiated approach to success within your market. (more…)…

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