Blog

This year’s ADDYs was brought out of the underground and held outside for the first time - at the Transit Drive-In.  The “Adfamous” AAF Buffalo ADDYs brought a bit of Hollywood glam to this year’s unconventional …Read More

There’s always a bit of apprehension when considering how to approach rebranding logo design for a well-known brand. Usually due to the age, reputation, and recognition of the company in the markets it serves. So …Read More

This year's AAF Buffalo "ADDYs Underground" was on the hush hush to avoid getting caught by the fuzz and still throw a huge party prohibition style! This year the Luminus team submitted work that …Read More

The value of branding constantly comes up in conversations we have with potential clients that are looking for a better way to chart a path forward for their marketing, sales, and internal communications strategies. Branding …Read More

As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite the same as the “everyone …Read More

The ability to support building materials distributor marketing efforts is often overlooked despite many product manufacturers taking the time and effort to improve their own branding and marketing strategies. Brand strategy starts at the top. Key …Read More

Defining and documenting critical elements included in a strategic marketing plan sets the stage for a truly differentiated approach to success within your market. An effective strategic marketing plan should include exercises and documentation meant to …Read More

Choosing which building materials marketing conversion tactic is right for your product relies on understanding your audience and their buyer’s journey. Imagine walking into the grocery store. Immediately, a store employee walks up to you with …Read More

In building materials B2B marketing and B2C marketing, two different persona audiences are attracted to products in the same way, but buy them completely differently. So let's take a look at the situations and pain …Read More

This year's AAF Buffalo "Saints + Sinners" ADDYs brought glitz, glam, dancing, and Stan. The LumiFam hit the awards all swagged out ready to party with the industry. As we have each year, the …Read More