Blog
Luminus Snagged Six Silver Awards At This Year’s AAF Buffalo ADDYs
This year’s ADDYs was brought out of the underground and held outside for the first time – at the Transit Drive-In. The “Adfamous” AAF Buffalo ADDYs brought a bit of…
How to Approach Rebranding Logo Design For a Well-Known Brand
There’s always a bit of apprehension when considering how to approach rebranding logo design for a well-known brand. Usually due to the age, reputation, and recognition of the company in…
Luminus “Steals” Two Golds & Two Silvers at 2020 ADDYs Underground
This year’s AAF Buffalo “ADDYs Underground” was on the hush hush to avoid getting caught by the fuzz and still throw a huge party prohibition style! (more…)…
The Value of Branding ROI vs. Advertising ROI
The value of branding constantly comes up in conversations we have with potential clients that are looking for a better way to chart a path forward for their marketing, sales,…
Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK
As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite…
What’s Included in a Strategic Marketing Plan Process
Defining and documenting critical elements included in a strategic marketing plan sets the stage for a truly differentiated approach to success within your market. (more…)…
Luminus Earns Three Silvers at 2019 ADDYs
This year’s AAF Buffalo “Saints + Sinners” ADDYs brought glitz, glam, dancing, and Stan. The LumiFam hit the awards all swagged out ready to party with the industry. (more…)…
The Purpose of a Mission Statement
We build brands and brands have a lot of components. Some are tangible and obvious: the logo, the website, the brochure. Some, though, are a little harder to grasp, and…
Why Naming a Brand is So Hard
Nameberry.com is a website totally devoted to the art of naming babies. There’s an entire active forum where parents who can’t decide on a name can interact with “Nameberries” who will…
Tim’s Going to be on Businessology!
Mark your calendars! Luminus’ very own Tim Bouchard is scheduled to appear on the Businessology podcast on Wednesday, July 20th. Businessology is a podcast hosted by CPA Jason Blumer, aimed at helping…