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Actionable insights from our team of digital marketing and creative experts to educate and inspire your work.

Account Executives: The Unsung Heroes of Marketing
Advertising, Luminus Team, Press Releases August 12, 2021 | Elizabeth Fuhrmann

Account Executives: The Unsung Heroes of Marketing

When people think of marketing, we tend to think of the creative. We think of bright graphics and clever headlines, of scary-accurate Google ads and commercials we liked the first 5 times and then got Read More

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Monthly blog articles, videos, and actionable insights decoding the mystery that shrouds branding and digital marketing delivered straight to your inbox.

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Account Executives: The Unsung Heroes of Marketing
Advertising, Luminus Team, Press Releases August 12, 2021 | Elizabeth Fuhrmann

Account Executives: The Unsung Heroes of Marketing

When people think of marketing, we tend to think of the creative. We think of bright graphics and clever headlines, of scary-accurate Google ads and commercials we liked the first 5 times and then got Read More

Olympics Commercial Round Up
Advertising, Marketing, Random August 03, 2021 | Kellie Mazur

Olympics Commercial Round Up

As Americans, we can't help but plant ourselves on the couch to cheer on athletes competing against their sport’s best in the Tokyo Olympic Games. As consumers, we can't help but stay on the couch even Read More

Luminus snagged six silver awards at this year's AAF Buffalo ADDYs
Advertising, Branding, Buffalo, Community, Press Releases March 22, 2021 | Tim Bouchard

Luminus Snagged Six Silver Awards At This Year’s AAF Buffalo ADDYs

This year’s ADDYs was brought out of the underground and held outside for the first time - at the Transit Drive-In.  The “Adfamous” AAF Buffalo ADDYs brought a bit of Hollywood glam to this year’s unconventional Read More

The Value of Branding ROI vs. Advertising ROI
Advertising, Branding, Marketing February 25, 2020 | Tim Bouchard

The Value of Branding ROI vs. Advertising ROI

The value of branding constantly comes up in conversations we have with potential clients that are looking for a better way to chart a path forward for their marketing, sales, and internal communications strategies. Branding Read More

Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK
Advertising, Branding, Design, Marketing, SEO February 08, 2020 | Tim Bouchard

Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK

As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite the same as the “everyone Read More

How To Support Building Materials Distributor Marketing
Advertising, Branding, Design, Marketing, Tips & Tricks November 06, 2019 | Tim Bouchard

How To Support Building Materials Distributor Marketing

The ability to support building materials distributor marketing efforts is often overlooked despite many product manufacturers taking the time and effort to improve their own branding and marketing strategies. Brand strategy starts at the top. Key Read More

What's Included in a Strategic Marketing Plan Process
Advertising, Branding, Marketing, Tips & Tricks October 29, 2019 | Tim Bouchard

What’s Included in a Strategic Marketing Plan Process

Defining and documenting critical elements included in a strategic marketing plan sets the stage for a truly differentiated approach to success within your market. An effective strategic marketing plan should include exercises and documentation meant to Read More

Building Materials B2B Marketing & B2C Marketing's Funny Relationship
Advertising, Branding, Marketing September 25, 2019 | Tim Bouchard

Building Materials B2B Marketing & B2C Marketing’s Funny Relationship

In building materials B2B marketing and B2C marketing, two different persona audiences are attracted to products in the same way, but buy them completely differently. So let's take a look at the situations and pain Read More

A Copywriter's First Addys
Advertising, Buffalo, Community March 02, 2018 | Tess Felton

A Copywriter’s First Addys

I am an enthusiastic award skeptic. I wish I could say that I’m one of those English majors who always knows the answers to the Shakespeare clues in crossword puzzles, but the truth is that Read More

Snapchat’s Update Explained
Advertising, Marketing, Social Media, Tips & Tricks January 25, 2018 | Gretchen Rosenberger

Snapchat’s Update Explained

What’s up with Snapchat? This quick-paced social network has been struggling to find its raison d'être over the last few years. With a core user group of millennial females, its audience can be hard to Read More