Advertising

The term “digital marketing” covers a wide variety of purposes, tactics, and channels. Often we see the historical understanding of traditional “advertising” clouding the understanding of what the purpose of various digital marketing tactics is. …Read More

Let’s be honest. When it comes to marketing, there is always an upfront cost to strategy, creative, and management of campaign efforts. Beyond that realization is the real question, what investment in time and money …Read More

When it comes to the ugly Christmas sweater trend, there’s not a lot we haven't seen. Especially from big brands. Progressive Auto Insurance has a sweater with their brand mascot, Flo, on it. Captain Morgan …Read More

From the outside looking in, Search Engine Marketing (SEM) can appear complicated and mystical in nature. However, there are a few high-level SEM performance metrics that, with a little understanding, tell a much simpler story …Read More

It’s known that at Luminus, everyone on the team shares the workload and pulls their own weight. However, there’s a trio that keeps the company the well-oiled machine that it is. (Not to compare the team …Read More

When people think of marketing, we tend to think of the creative. We think of bright graphics and clever headlines, of scary-accurate Google ads and commercials we liked the first 5 times and then got …Read More

As Americans, we can't help but plant ourselves on the couch to cheer on athletes competing against their sport’s best in the Tokyo Olympic Games. As consumers, we can't help but stay on the couch even …Read More

This year’s ADDYs was brought out of the underground and held outside for the first time - at the Transit Drive-In.  The “Adfamous” AAF Buffalo ADDYs brought a bit of Hollywood glam to this year’s unconventional …Read More

The value of branding constantly comes up in conversations we have with potential clients that are looking for a better way to chart a path forward for their marketing, sales, and internal communications strategies. Branding …Read More

As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite the same as the “everyone …Read More