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Actionable insights from our team of digital marketing and creative experts to educate and inspire your work.

Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK
Advertising, Branding, Design, Marketing, SEO February 08, 2020 | Tim Bouchard

Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK

As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite the same as the “everyone Read More

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Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK
Advertising, Branding, Design, Marketing, SEO February 08, 2020 | Tim Bouchard

Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK

As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite the same as the “everyone Read More

How To Support Building Materials Distributor Marketing
Advertising, Branding, Design, Marketing, Tips & Tricks November 06, 2019 | Tim Bouchard

How To Support Building Materials Distributor Marketing

The ability to support building materials distributor marketing efforts is often overlooked despite many product manufacturers taking the time and effort to improve their own branding and marketing strategies. Brand strategy starts at the top. Key Read More

What's Included in a Strategic Marketing Plan Process
Advertising, Branding, Marketing, Tips & Tricks October 29, 2019 | Tim Bouchard

What’s Included in a Strategic Marketing Plan Process

Defining and documenting critical elements included in a strategic marketing plan sets the stage for a truly differentiated approach to success within your market. An effective strategic marketing plan should include exercises and documentation meant to Read More

Building Materials B2B Marketing & B2C Marketing's Funny Relationship
Advertising, Branding, Marketing September 25, 2019 | Tim Bouchard

Building Materials B2B Marketing & B2C Marketing’s Funny Relationship

In building materials B2B marketing and B2C marketing, two different persona audiences are attracted to products in the same way, but buy them completely differently. So let's take a look at the situations and pain Read More

A Copywriter's First Addys
Advertising, Buffalo, Community March 02, 2018 | Tess Felton

A Copywriter’s First Addys

I am an enthusiastic award skeptic. I wish I could say that I’m one of those English majors who always knows the answers to the Shakespeare clues in crossword puzzles, but the truth is that Read More

Snapchat’s Update Explained
Advertising, Marketing, Social Media, Tips & Tricks January 25, 2018 | Gretchen Rosenberger

Snapchat’s Update Explained

What’s up with Snapchat? This quick-paced social network has been struggling to find its raison d'être over the last few years. With a core user group of millennial females, its audience can be hard to Read More

I hate the American Advertising Awards a little bit. Here's why.
Advertising, Buffalo, Community, Random March 13, 2017 | Dan Bauer

I hate the American Advertising Awards a little bit. Here’s why.

As a social occasion, they’re great. You get all of Buffalo’s ad people in a room with hors d'oeuvres and an open bar and you’ll probably have a good time. As a professional showcase, they’re unmatched. Read More

3 Simple Ways to Use Video to Promote Your Business
Advertising, Marketing, Tips & Tricks, Video November 04, 2016 | Dan Bauer

3 Simple Ways to Use Video to Promote Your Business

This morning, before getting out of bed or even fully opening my eyes, I found myself reaching for my iPhone to clear away all of the little red notifications. I checked my to-do list for Read More

Advertising, Marketing August 25, 2016 | Dan Bauer

Why Are Bad Commercials So Good?

Good advertising cuts through the noise and makes a point. 99% of the time, bad advertising does that better. If the goal of advertising is to get people to remember your message, then it often Read More

Advertising, Branding, Marketing July 15, 2016 | Dan Bauer

Why You Need to Find an Enemy for Your Brand

Here are three stories: I had a dream last night that I was driving. I had a dream last night that I was driving, but I didn’t have any hands. I had a dream last Read More