Advertising
The Value of Branding ROI vs. Advertising ROI
The value of branding constantly comes up in conversations we have with potential clients that are looking for a better way to chart a path forward for their marketing, sales,…
Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK
As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite…
What’s Included in a Strategic Marketing Plan Process
Defining and documenting critical elements included in a strategic marketing plan sets the stage for a truly differentiated approach to success within your market. (more…)…
We Are Very, Very Proud of the District 2 Regional Addy Winners from Buffalo
We got our hands on the breakdown of this year’s regional Addy’s winners from Buffalo. Regionals are a big deal. Locally, we all go up against each other, which is…
This is What It’s Like to Win Gold at the American Advertising Awards
1. You and a handful of your best friends get dressed to the nines and show up at the Statler. (more…)…
The New LUMINUS! Branding and Digital Marketing for All!
In 2007 Mike and I started a journey in the world of creative services. We saw an opportunity to work together and strengthen each other’s talents as well as offer…
Luminus Thoughts: Best and Worst 2015 Super Bowl Ads
The time is upon us once again – the day after the Super Bowl. Bellies full on nachos, talk about the halftime performance (Missy Elliot, eh?), and the winners and…